Skellig Michael proves a major hit

Skelling MichaelTourism Ireland’s Star Wars film has been listed in the top 10 YouTube ads in January by Marketing Week in Britain. The all-Ireland marketing body commissioned the behind-the-scenes video while Star Wars: The Force Awakens was filmed on Skellig Michael. The short film sees Star Wars director JJ Abrams and crew discussing why they chose the location.

Tourism Ireland has been sharing the film in 14 different markets, including Britain, the US, Canada, Germany, France, Italy, Spain, the Netherlands, the Nordic region, Australia, New Zealand, India, the GCC and South Africa. It has also been shared on social media, including Facebook, Twitter and YouTube, targeting Tourism Ireland’s worldwide audience.

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