Sparks to talk about agency briefs

Brian Sparks

Brian Sparks from Agency Assessments International will provide a morning workshop organised by the Association of Advertisers in Ireland (AAI) in Space@ Rothco next month. Sparks will talk about the importance of a clear brief as part of the agency management process.

Creative evaluation and guidelines for agency motivation will be discussed. Sparks has extensive experience in marketing communications and has worked on both the clients and agency sides.

He started his career with Irish Distillers before moving to Irish International, now part of BBDO. He then returned to the client side and worked in Guinness, now Diageo, in Ireland and abroad.

He then took charge of McCann Erickson Dublin. Since joining Agency Assessments International as managing partner in 2001, Sparks has numerous agency reviews in Ireland and overseas.

He is on the judging panel for Marketer of the Year, organised by Marketing.ie. The seminar is part of the AAI ‘Nuts and Bolts’ series and runs from 7.45am until 9.30am on Tuesday, April 20th.

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