The Printed Image (TPI) have won the race to become Paddy Power’s official Irish print supplier. The contract covers retail point of sale (POS) displays, marketing collateral and miscellaneous customer communications. Established in 1990, TPI is run by CEO Colin Culliton. Specialists in marketing print, design and promotional products, TPI employs 110 people in Fonthill in West Dublin. Other TPI clients include Coca-Cola, Bulmers, Irish Life, Mondelez, PTSB and GSK. Paddy Power is known for its offbeat and often controversial ads.