TV3 is to build a new 500 square metre studio for live shows with high definition capabilities. The initiative will see the station double the size of its facility in Ballymount and allow TV3 reach its goal of producing half of its own content, which is currently at 40 per cent. The €4.5m studio is due to open by the middle of next year.
TV3 has agreed Ireland’s first official product placement deal with Kraft Foods. The deal, worth over €250,000 a year, sees presenters and guests on the Morning Show and Midday drink – or supposedly drink – Kenco coffee. TV3 has pioneered product placement and hosted a major seminar in the Aviva Stadium with Marketing.ie.
TV3 chief executive David McRedmond has denied reports that more job cuts were planned at the station. He said that following a €14m refinancing package by owner Doughty Hanson last year, there were no plans for compulsory lay-offs. Staff had been offered a choice of year-long breaks or redundancy packages.
TV3 will launch its autumn schedule in Dublin’s Royal College of Physicians at lunchtime today.