UK tourists to Ireland targeted online

Marlfield House

Marlfield House in Gorey, Co Wexford, a popular choice for opera lovers

Tourism Ireland in the UK has teamed up with lastminute.com for a campaign highlighting ten ‘not-to-be-missed’ festivals and events taking place this year on the island of Ireland. The ads highlight various tourist attractions like golf in Killarney, eateries in West Cork and Belfast and Wexford’s opera festival.

Arts festivals in Belfast, Galway, Kilkenny, the Electric Picnic in Stradbally and motorbike road racing on the North Antrim Coast form part of the push to highlight Ireland as a top holiday destination.

The month-long promotion features ads on TripAdvisor and travelsupermarket.com. These ads then click through to www.lastminute.com/ireland, where Britons can book their trips to Ireland.


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