Archive2020

Gordon report points to marketing’s disconnect

Former Glanbia Consumer Foods chief executive Colin Gordon has produced a new report with B&A director Ian McShane highlighting the shortcomings of accountability in Irish marketing and asks a series of probing questions. Gordon says a problem in defining what marketing means has seen media agencies and clients moving in opposing directions. A serious disconnect […]

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John West steps out with Dr Ciara Kelly

Newstalk is partnering with canned fish brand John West as the first sponsor of Dr Ciara Kelly’s ‘100 Days of Walking’. Over the last three years, the initiative has seen people sharing their posts of walks and hikes online using hashtag #100DaysofWalking, some from as far away as Japan and New Zealand. This year’s series […]

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Boardman agrees Marketing Network deal

Public relations consultant Valda Boardman has sold a major stake in her VBPR consultancy business to Marketing Network. After more than 10 years with agencies like O’Leary PR and The Communications Partnership, Boardman started up on her own in 2005. She worked as an in-house consultant to Bord Bia’s Origin Green and chaired the Marketing […]

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