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Wide Eye Media helps fight against child hunger

Cinema sales house Wide Eye Media (WEM) is providing a helping hand to children around the world by joining the next phase of Feed our Future, the global cinema ad campaign that shines a light on the UN World Food Programme (WFP) life-saving work on the frontlines of global hunger. The ad will air on […]

Those wishing to enter this year’s Marketer of the Year (MotY) award are reminded that the deadline is 5pm today. The competition, launched by Marketing.ie in 1993, salutes Ireland’s top marketers with a proven track record – persons who have achieved outstanding brand success through strategic direction, innovation and creative and effective communications. To qualify, […]

Former Leinster and Ireland rugby player Gordon D’Arcy has joined the Brightwater recruitment group as commercial director. Based in Dublin’s Merrion Square, Brightwater also has offices in Cork and Belfast. Managing director Barbara McGrath said D’Arcy’s appointment was part of the company’s strategy of doubling in size in the next three years. Last year, the […]

Following a record-breaking year for sponsorship investment estimated to reach €226 million in 2019, Onside and the Marketing Institute (MII) again join forces to host the ‘Who Won Sponsorship Series 2019’ at the Aviva Stadium on Wednesday, November 20. The event combines a review of events that attracted significant sponsorship in Ireland this year. The […]

Zurich has become the first insurer in Ireland to leverage the capabilities of digital voice assistants, such as Google Home and Amazon Alexa, allowing parents to get a quick estimate of the likely cost of their children’s education. Zurich is responding to a growing use of voice assistants, with research showing half of online consumers […]

RTÉ Media Sales has signed up Frank and Honest coffee as the sponsor of Jennifer Zamparelli on 2FM. The sponsorship of the three-hour morning programme, which airs weekdays from 9am – 12pm, started this week and runs for a year. The value of the sponsorship was not disclosed by either RTÉ or Musgrave, owner of the Frank […]

The grand prix winner at the 56th Sharks creative festival went to AMV BBDO for Libresse ‘Viva La Vulva’ and Omnicom’s BBDO won agency network of the year at the weekend. Chemistry was voted Ireland’s top creative agency. Stink was voted top production company and Motherland emerged as the Irish winner. Final Cut was named […]

The Amazon rainforest fires and climate activist Greta Thunberg’s 15-day Atlantic crossing to the US were Ireland’s top news stories in August, research from Core’s Cultural Index, shows. Climate-related stories had the highest awareness, with 90 per cent of people knowing about the Amazon rainforest fires while 85 per cent said it was important or […]

The Irish Rugby Football Union (IRFU) has teamed up with Rothco to create a campaign to help Ireland’s colour-blind fans see all the action in Japan. The IRFU’s new campaign tells the story of one such fan. Bobby Blakeney (above), a rugby supporter for 74 years, suffers from severe colour-blindness and cannot accurately distinguish between […]

Griffith College has launched its newest nationwide campaign, An Eye on the Future, to help empower learners of all kinds to achieve their career and life potential. The campaign, created by youth marketing agency Thinkhouse, features on out of home (OOH), radio and digital using a disruptive, transfixing image – a student with a third […]

Irish protein bar Fulfil is running a new out of home campaign with an added twist. The snack brand, which won investment from US confectioner Hershey, is stacking brownie points with a customised billboard to make an impression. The 48 sheet, located in busy Donnybrook village, features a 3D version of the new Fulfil chocolate […]

Entries for this year’s Marketer of the Year (MotY) award are open until 5pm next Thursday, September 26th. The competition, launched by Marketing.ie in 1993, salutes Ireland’s top marketers with a proven track record – persons who have achieved outstanding brand success through strategic direction, innovation and creative and effective communications. To qualify, marketers must […]

Dublin independent creative agency In the Company of Huskies has appointed Philip Byrne as content director. Byrne rejoins Huskies, having worked in various agency publishing roles elsewhere. He has a background in journalism, publishing, and branded content and was creative director at Buzzfeed in the UK and editorial director with Maximum’s Joe Media. More recently, […]