Out of home agency Kinetic Ireland has appointed Michelle Harrison as communications manager following the departure of Grainne Dilleen. Harrison will work with the marketing team, compiling key content and taking responsibility for the production of internal and external communications. Her work will also involve building and maintaining social media and online channels. She joins […]
Blog RSS feed for this section
Sand sculpture promotes golf up North
A giant sand sculpture created by a group of award-winning sand artists called Sand in Your Eyes has appeared on Downhill Strand. It is part of Tourism Ireland’s latest promotion to shine a spotlight on the North around the world ahead of the 148th Open at Royal Portrush. A group of talented sand artists created […]
Guinness taps into Irish summertime
Guinness has launched its summer OOH campaign ‘Guinness Time’ and it includes Dynamic scheduling to leverage the ever-changing Irish summer weather. The message, served by PML Group’s Dynamic platform, is based on weather conditions with ‘It’s Hot. We’re Cold. Guinness Time.’ displaying when the temperature reaches or surpasses 18 degrees. Should it rain, the creative […]
Because rebrands as Honey + Buzz
Experiential agency Because XM has rebranded in Ireland and New York as Honey + Buzz. The agency, co-founded and led by brothers Jonny and Paddy Davis, specialises in creating experiential campaigns through strategic, creative, live and digital marketing. “Sticky ideas that get people talking” is now the brand’s mantra, Jonny Davis said. The news will […]
Just Eat sponsors 2FM’s new Jenny Greene Show
Food ordering and delivery app Just Eat has been announced as the official sponsor of the all-new Jenny Greene Show which broadcasts weekdays from 3pm to 6pm on RTÉ 2FM. The show is a mix of music, celebrity interviews and listener competitions. Now live, the year-long sponsorship deal includes 50 x 10’ sponsored stings per […]
Boys+Girls expands agency’s board
Independent creative agency Boys+Girls has expanded its board of directors for the first time to include three key members of staff, namely strategic director Aoife Murphy, production director Derek Doyle and relationship director Caroline Keogh. They join current agency founders Patrick Meade, Margaret Gilsenan, Pat Stephenson and Rory Hamilton. Also on the board are two […]
Dutch influencers pass baton around Ireland
Tourism Ireland in the Netherlands has kicked off a new initiative to attract more Dutch visitors to the country. Called a ‘blogger relay’, it involves a programme of visits by popular international bloggers and social influencers to help create an ongoing ‘buzz’ and conversation on social media in the Netherlands about the island of Ireland. […]
Off the Ball launched as a new radio station
Newstalk’s sports show Off The Ball has launched a new 24-hour sports radio station. Produced by the award-winning team behind the iconic sports radio show, OTB Sports Radio broadcasts around the clock with 40 hours of live programmes every week. The new station is another “first-to-market” venture in Ireland for Newstalk owner Communicorp Media. The […]
In-flight search on for top Dublin experiences
Are you an expert in the best things to see and do in Dublin? InflightFlix International has launched a nationwide search to find 100 great experiences to inspire airline passengers flying to Dublin to visit, stay longer and return. From restaurants, to places to stay and family fun, the search is on for standout experiences […]
Magna says ad spend to grow by three per cent
Media owners ad revenues will grow by an estimated 3.9 per cent this year, to reach $117.5 billion, an increase of $4.5bn. Linear ad sales across broadcast TV and radio, space in press and magazines, out of home and cinema will shrink by two points to $58.8bn while digital ad sales will increase by 11 […]
Emirates to reduce single-use plastic on board
Emirates has made a network-wide commitment to reduce single-use plastics on board its aircraft. As of the start of June, eco-friendly paper straws have been introduced and all Emirates flights will soon be plastic straw-free. As well as plastic straws, plastic swizzle sticks and stirrers will also be replaced with eco-friendly alternatives by the end […]
Elections top Core’s news stories poll
The local and European elections, the divorce referendum and Pieta House’s Darkness into Light were the most important news stories in Ireland last month, Core’s Cultural Index based on the views of 1,000 participants discussing 20 news stories shows. Core asked interviewees which stories they were most aware of and considered most important. While turnout […]
Sky to double production of new original shows
With the backing of new owners Comcast, under the Sky Studios’ plan, Sky’s investment in originals is set to more than double over the next five years. The announcement comes after the screening of Chernobyl, the most successful Sky original production ever, a record number of Bafta winners for Sky, as well popular mini-series Das […]