Barnardos, the children’s charity which has the maxim ‘Where no child gets left behind’, commissioned Creative Inc to develop a pre- budget campaign aimed at protecting Ireland’s most vulnerable children from the worst effects of the upcoming budget. While it is clear that difficult decisions have to be made in the current economic context, Barnardos […]
The Observer is to reduce in size from seven to four sections and close its sport, music and woman monthly magazines next year in cutbacks announced by publisher Guardian News & Media. The business and personal finance sections will be merged into the main paper. The travel section will move into the Observer Magazine. The […]
Independent.ie has launched what it claims is the country’s first national newspaper title iPhone application allowing readers news access on the Apple iPhone and iPod Touch in any location. Users can view news headlines, articles and pictures quickly and send them to friends. The iPhone application from Independent.ie contains the latest news updated throughout the […]
As far as the most cherished and memorable sporting moments in Irish sport this year, rugby has easily come out on top with Ronan O’Gara’s drop-goal against Wales in the Millennium Stadium in Cardiff to give Ireland the Grand Slam achieving the lion’s share of the popular vote. O’Gara’s memorable kick scored a resounding 61.1 […]
DesignWorks 25 won the grand prix Irish Design Effectiveness Award (Idea) for Michaela’s Music House (MMH) illustration-based violin tutor at the 15th annual awards organised by Design Business Ireland. The MMH book was written by acclaimed musician Gwendolyn Masin. Other award winners included Neworld Associates for its re-brand of Don Carlos for Boyne Valley; the […]
An introductory guide for rights holders seeking to secure sponsorship was launched by the European Sponsorship Association (ESA) today. The 23-page guide is aimed at small organisations with properties to promote and newcomers to sponsorship looking to incorporate sponsorship into their business plan. There is advice on the preparation, prospecting and approach to potential sponsors […]
Rothco and Vizeum have been appointed to handle the creative and media accounts for Dublin Bus after a lengthy review. Also pitching were DDFH&B-JWT, Ogilvy, Mindshare, McConnells/MCM and the incumbent, Cawley NeaTBWA and OMD.
Betfair is to sponsor across media coverage on RTE of eight major rugby ties, including Ireland’s three upcoming internationals in the Guinness series. The sponsorship covers radio and online and is the first deal of its kind involving RTE rugby coverage.
Bord Gáis Energy (BGE) is sponsoring the thousands of festive lights in Dublin city this Christmas. The lights, which will be officially switched on in three separate ceremonies around the capital later this month, will use a consistent colour palette of warm and pure white to link the city’s shopping streets. Along with the Grafton […]
Credit card spending is down by 15 per cent compared to this time last year as consumer habits return to 2005 levels, a new report on the year’s third quarter consumption results jointly released by the UCD Smurfit School and the Marketing Institute of Ireland shows. The monitor reveals that consumer expenditure is expected to […]
Bonfire have recently been appointed to create a series of sponsorship stings for Domino’s Pizza. The stings are being aired as part of Domino’s sponsorship of ‘X-Factor’ on TV3, with media through Mindshare. Ian Doherty of Bonfire said the emphasis with the stings is to capture mouth-watering food shots which represent the moment someone opens […]
The 15th annual Irish Design Effectiveness Awards (IDEA) presentation takes place in the Westin Hotel in Dublin next Friday, November 6. Organised by Design Business Ireland, the awards aim to celebrate the relationship between client and designer and reward projects that have achieved excellence in design and in achieving business objectives. This year’s judging panel […]
Four finalists have been selected for this year’s Marketer of the Year organised by Marketing.ie magazine and sponsored by Alternatives. The four finalists are Damian Devaney, marketing director, 02 Ireland; Nicky Doran, head of marketing, Bord Gais Energy; John Noonan, sales and marketing director, Flahavans and Enda Saul, programmes and communications manager, Crisis Pregnancy Agency. […]