Blog RSS feed for this section

Barnardos launches pre-Budget ads

Barnardos, the children’s charity which has  the maxim ‘Where no child gets left behind’,  commissioned Creative Inc to develop a pre-  budget campaign aimed at protecting  Ireland’s most vulnerable children from the  worst effects of the upcoming budget. While it is clear that difficult decisions have to be made in the current economic context, Barnardos […]

Read more

The Observer to shrink in size

The Observer is to reduce in size from seven to four sections and close its sport, music and woman monthly magazines next year in cutbacks announced by publisher Guardian News & Media. The business and personal finance sections will be merged into the main paper. The travel section will move into the Observer Magazine. The […]

Read more

Independent goes with iPhone app

Independent.ie has launched what it claims is the country’s first national newspaper title iPhone application allowing readers news access on the Apple iPhone and iPod Touch in any location. Users can view news headlines, articles and pictures quickly and send them to friends. The iPhone application from Independent.ie contains the latest news updated throughout the […]

Read more

Rugby scores with Irish sports fans

As far as the most cherished and memorable sporting moments in Irish sport this year, rugby has easily come out on top with Ronan O’Gara’s drop-goal against Wales in the Millennium Stadium in Cardiff to give Ireland the Grand Slam achieving the lion’s share of the popular vote. O’Gara’s memorable kick scored a resounding 61.1 […]

Read more

DesignWorks 25 wins Idea grand prix

DesignWorks 25 won the grand prix Irish Design Effectiveness Award (Idea) for Michaela’s Music House (MMH) illustration-based violin tutor at the 15th annual awards organised by Design Business Ireland. The MMH book was written by acclaimed musician Gwendolyn Masin. Other award winners included Neworld Associates for its re-brand of Don Carlos for Boyne Valley; the […]

Read more

Guide for sponsors launched

An introductory guide for rights holders seeking to secure sponsorship was launched by the European Sponsorship Association (ESA) today. The 23-page guide is aimed at small organisations with properties to promote and newcomers to sponsorship looking to incorporate sponsorship into their business plan. There is advice on the preparation, prospecting and approach to potential sponsors […]

Read more

Rothco and Vizeum win Dublin Bus

Rothco and Vizeum have been appointed to handle the creative and media accounts for Dublin Bus after a lengthy review. Also pitching were DDFH&B-JWT, Ogilvy, Mindshare, McConnells/MCM and the incumbent, Cawley NeaTBWA and OMD.

Read more

Betfair gambles on rugby series

Betfair is to sponsor across media coverage on RTE of eight major rugby ties, including Ireland’s three upcoming internationals in the Guinness series. The sponsorship covers radio and online and is the first deal of its kind involving RTE rugby coverage.

Read more

BGE spreads new light in Dublin city

Bord Gáis Energy (BGE) is sponsoring the thousands of festive lights in Dublin city this Christmas. The lights, which will be officially switched on in three separate ceremonies around the capital later this month, will use a consistent colour palette of warm and pure white to link the city’s shopping streets. Along with the Grafton […]

Read more

Cash is king as plastic misses out

Credit card spending is down by 15 per cent compared to this time last year as consumer habits return to 2005 levels, a new report on the year’s third quarter consumption results jointly released by the UCD Smurfit School and the Marketing Institute of Ireland shows. The monitor reveals that consumer expenditure is expected to […]

Read more

Bonfire ups heat with pizza stings

Bonfire have recently been appointed to create a series of sponsorship stings for Domino’s Pizza. The stings are being aired as part of Domino’s sponsorship of ‘X-Factor’ on TV3, with media through Mindshare. Ian Doherty of Bonfire said the emphasis with the stings is to capture mouth-watering food shots which represent the moment someone opens […]

Read more

Designers out to prove ideas that pay off

The 15th annual Irish Design Effectiveness Awards (IDEA) presentation takes place in the Westin Hotel in Dublin next Friday, November 6. Organised by Design Business Ireland, the awards aim to celebrate the relationship between client and designer and reward projects that have achieved excellence in design and in achieving business objectives. This year’s judging panel […]

Read more

Four in line for Marketer of the Year

Four finalists have been selected for this year’s Marketer of the Year organised by Marketing.ie magazine and sponsored by Alternatives. The four finalists are Damian Devaney, marketing director, 02 Ireland; Nicky Doran, head of marketing, Bord Gais Energy; John Noonan, sales and marketing director, Flahavans and Enda Saul, programmes and communications manager, Crisis Pregnancy Agency. […]

Read more

Privacy Policy | Cookies Policy