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Aer Lingus January seat sale takes off on OOH

To promote three million discounted seats in its January sale, Aer Lingus ran an out of home campaign using classic outdoor poster formats, digital screens and a special build. The campaign aims to build awareness of the sale, connect with an in-market audience and drive conversion. Multiple data triggers were included using PML Group’s Dynamic […]

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Newstalk brings back comedy news panel show

Newstalk has announced the return of comedy news panel You Couldn’t Make It Up to its weekend schedule. The irreverent 10-part weekly half-hour show starts this Saturday. Recorded in front of a live studio audience, the show is co-produced and hosted by veteran broadcaster Pat O’Mahony and features various Irish stand-ups divided into teams of […]

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Seat gets behind 2fm Rising’s new music acts

RTÉ Media Sales has agreed a 12-month sponsorship with Seat Ireland for 2fm Rising, supporting new Irish artists for the year ahead as chosen by an expert panel selecting 12 Irish music acts who they feel have real prospects for success. Each act is featured in prime-time broadcasts on 2fm with Studio 8 sessions and support across the station’s social networks. The […]

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Ballymaloe wins Love Irish Food branding award

Ballymaloe Foods has been named the winner of The Love Irish Food Brand Development Award for 2018 and awarded an €75,000 in advertising space across Exterion Media’s retail digital network over a two-week period and creative work to the tune of €10,000 provided by OwensDDB to create the out of home print and digital animation […]

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Late Late Toy Show again year’s top TV draw

The highest rating TV show in Ireland last year was again the Late Late Toy Show with Ryan Tubridy on RTE One. Sport was a big winner in 2018, accounting for more than half of the year’s top 50 programmes. Ireland’s Grand Slam 6 Nations clash against England broadcast on Virgin Media One was the most watched sporting […]

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Mindshare launches Future Now report

As it celebrates its 20th year in the Irish market, GroupM’s Mindshare Ireland has decided to take a different approach to their annual outlook for 2019. ‘Future Now’ is a short handbook that goes against the grain for trend watching. Mindshare first surveyed their internal teams and collated the issues which preoccupy clients at the start of […]

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Nutley and Hamill head creative at Goosebump

Former BBDO Dublin creative duo Mark Nutley and Pat Hamill have joined Goosebump. Based on Francis Street and part of the JWT Group, along with JWT Folk and The Reputations Agency, Goosebump specialises in advertising and social and provides shopper, direct, digital, experiential, direct response and relationship marketing services. Nutley said that since leaving BBDO […]

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Larry Gogan to move from 2fm to RTÉ Gold

RTÉ has confirmed that 2FM veteran presenter Larry Gogan will be leaving the station after 40 years and is moving to host shows on RTÉ’s digital station, RTÉ Gold. Gogan will present his last show on 2FM on this Thursday as part of a day of special events celebrating the DJ. He presented The Golden Hour and […]

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Repeal the 8th among top news stories in 2018

The repeal of the Eighth Amendment, the cervical check story and homelessness were ranked as the three most important news stories in Ireland last year, research by Core marketing communications for its annual cultural index survey shows. The results are based on the views of 10,000 Irish consumers discussing 198 news stories across 20 categories. […]

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ESB appoints three new marketing agencies

The tender process for marketing communications services for the ESB Group has been finalised. The group, which includes Electric Ireland and ESB Networks, has appointed three agencies – Rothco, Zoo Digital and Genesis. The review was overseen by an ESB, which included marketing boss Lisa Browne, and was managed by Agency Assessments. TBWA\Dublin previously acted […]

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Rothco named year’s top agency at Eurobest

Rothco|Accenture Interactive took home the prestigious agency of the year title at Eurobest 2018 at the an awards ceremony broadcast worldwide from London. Eurobest celebrates creative excellence in European advertising with a jury of creative leaders from across the continent. The Dublin agency also won three grand prix awards, two gold and three silvers. It is […]

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Core Learning to partner ESA diploma course

Core Learning has been confirmed as the official course partner of the European Sponsorship Association’s (ESA) diploma in sponsorship course in Ireland, ahead of its launch in 2019. The ESA’s diploma is the only formal qualification in sponsorship and sports marketing and is aimed at people who want to build their knowledge about sponsorship. As a […]

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Virgin TV in festive tie-up with HomeStore+More

Virgin Media Solutions (VMS) has announced HomeStore+More as their 2018 Christmas partner. The deal sees six content segments air across Virgin Media Television with Christmas lights, baking segments on the Six O’Clock Show, a bedroom and living room makeover, tips for setting the perfect Christmas table, gift ideas and post-festive storage options. There will also […]

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