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PML Group debates emerging out of home trends

PML Group played host to a cross section of the media and creative advertising industry in Ireland this week. The location-based marketing agency showcased out of home’s (OOH) role in real world marketing and highlighted examples of some current outstanding creative work at their Now & Next industry breakfast in the RHA Gallery on Ely […]

Brian Heffernan, a marketing graduate from the DIT College of Business, has won the global prize at the Undergraduate Awards 2018. Heffernan won for a submission based on his research exploring how Generation Z use Instagram to curate their online and offline personas. He collected his prize at the Global Undergraduate Summit 2018 held in […]

Ireland’s first dating app exclusively targeted at over 50’s with the aim of connecting more and more singles in that age group will be launched by Lumen this week. Many people of all age groups find online dating challenging, time wasting but it is particularly tricky for over 50’s to meet like-minded people. The app […]

Public relations practitioners will discuss the contribution PR and communications has made for over half a century to Irish economic, social, cultural and political life at length at its annual conference next week. To mark the 65th anniversary of the founding of the Public Relations Institute of Ireland (PRII), the debate will explore PR’s history […]

Almost 78 per cent of consumers or four in every five people will shop online for some or all of their Christmas purchases this year, research by Wolfgang Digital for Virgin Media Business shows. Women are more likely to shop online than men. The study is based on interviews with 1,000 Irish consumers on Christmas shopping habits in […]

Heineken Ireland is the first drinks company in the country to achieve the business working responsibly mark from Business in the Community in recognition of its responsible and sustainable business practices. Audited by the NSAI, the mark is based on ISO 26000 and is the only independently audited standard for CSR and sustainability in Ireland. […]

Mediaworks’ Mark Delany has been appointed to the agency’s board of directors. He joined the Core agency as a client director five years ago and previously worked with Vizeum and Mediavest, now known as Spark Foundry. As business director, he is responsible for the development and implementation of media planning for various Mediaworks’ clients. Delany […]

The much-acclaimed series of posters and press ads for Glasnevin Trust are now on sale online at Brand Artillery, with interest being shown from buyers in the US, US, Australia and France. The concept, copy and creative direction for the ads was by Eoghan Nolan, while Tony Purcell was responsible for the campaign’s design and […]

Core’s chief digital officer Aisling Blake is leaving the marketing communications group to move to Facebook. She first joined Core’s Radical agency in 2009 as commercial director before becoming managing director in 2014. She had previously worked in client service roles at Interactive Return and Comys. She is on the board of the Irish Heart […]

Following the recent launch of SuperValu’s ‘All Things Considered’ campaign, TBWA\Dublin, has followed up with a festive spot urging grocery shoppers to ‘Consider Christmas’. The 30-second TVC uses a festive interpretation of ‘Consider Yourself’ from the musical Oliver! with a montage of customers from all walks of life and staff from stores around the country. Among the […]

Paul Williams is stepping down as co-anchor of the Newstalk Breakfast show, which he co-presents with Shane Coleman. He said that after more than two years being part of the country’s morning commute, he decided it was time to move on. “It’s been a great experience and I want to thank the team for producing […]

He was nearly toast after a perilous accident but now Aldi can announce Kevin the Carrot is back, reviving his role as an unusual Christmas hero with the latest ad scheduled to launch on tomorrow’s RTE News: Six One on RTE One. The 60-second commercial follows the Aldi Christmas teaser, which has been playing out to audiences […]

Pull the Trigger executive producer Max Brady is the guest speaker for this month’s Association of Advertisers in Ireland (AAI) Toolkit breakfast when she will pull no punches on addressing the issue of whether or not Irish marketers are guilty of stereotyping in ads. What other countries are doing to tackle gender stereotyping will also […]