Geraldine O’Leary talked to Michael Cullen about her role in RTE as commercial director for television, on why talk about the demise of TV is exaggerated, her concern about today’s business model in the bigger agencies and why content is paramount
Editions Archives: April 2010
Counter Attack
It's been a hard day's night In the first in a series of research profiles, Brendan Beere looks at how the alcohol market has been coping with the economic downturn; results for 2009 but particularly what's ahead for the industry 2009 was a turbulent year for the alcohol industry in Ireland. Actually, that's somewhat of […]
People Power
Crowdsourcing – find or fad? Patrick Meade questions the trend of marketers using people power to generate ideas Since this is Marketing.ie magazine and the chances are you're a marketing professional you've probably heard about crowdsourcing. In fact, unless you spent 2009 on sabbatical in Siberia you couldn't really have avoided the concept. Crowdsourcing is […]
