2020 was an extraordinary year. One of navigating that which could not be planned for, understanding the need to be quiet when normally we would roar and creating new pathways to drive better commercial and wider economic outcomes. The Marketing Institute is now calling for entries to its 2021 AIM marketing awards, with the launch […]
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Chocolate fans urged to create sweet solution
Tony’s Chocolonely has launched four limited edition lookalike chocolate bars to raise awareness of the fact that 20 years after the chocolate industry vowed to eradicate illegal child labour, it is still widespread. All chocolate fans are asked to support the need for human rights laws holding companies legally accountable for modern slavery and illegal […]
Gordon to address Marketing Institute breakfast
Former C&C and Glanbia marketer Colin Gordon is the first speaker in a new series of Marketing Institute breakfast talks that start this week. Gordon has written a book called Marketing is in Trouble, in which he highlights how the problems came about and the 10 steps that need to be adopted if industry practitioners […]
HSE Covid reclaims BrandShout top spot
HSE Covid-19 has returned to the top of the BrandShout ad league for January toppling Musgrave’s SuperValu as Ireland’s best known advertised brand, research by Ipsos MRBI for Marketing.ie shows. The public awareness Covid-19 ads jumped from eight spot in December to displace SuperValu, which dropped to second place, with new entrant Ryanair third. German […]
Quiz to air on RTÉ One this Sunday
RTÉ One Television will show Quiz, the drama telling the story of Charles Ingram, the former British army major who caused a scandal after being caught cheating his way to winning £1 million on Who Wants to be a Millionaire, at 9.30pm this Sunday. Starring Matthew Macfadyen, Aisling Bea and Michael Sheen, the three-part drama […]
Wide Eye Outdoor agrees deal with Adtower
Cinema sales house Wide Eye Media has confirmed it has “merged” its digital out of home (DOOH) Wide Eye Outdoor division with Adtower for an undisclosed sum. Adtower was founded by ex-OAS and Avenue Media executives Vincent and Eileen Whelan in 2011, offering full motion panels in SuperValu, Centra, Eurospar, Spar, Mace, Londis and Maxol […]
AdsWizz to sell audio spots in Ireland
SoundCloud and AdsWizz have agreed to sell audio ads in Ireland as part of a new European deal. AdsWizz and its regional sellers will be the exclusive sales representative for advertisers targeting SoundCloud’s youth audience in France, Germany, the Netherlands, Belgium, Italy, Portugal, Spain, Switzerland, Austria, Denmark, Finland, Norway and Sweden. Advertisers now have the […]
Irish consumers most anxious, Deloitte reports
Irish consumers are now the most anxious in Europe for the second time in three months as confidence in shopping in-store dropped 12 per cent, a new Deloitte report indicates. Anxiety levels increased by 15 per cent among Irish consumers compared to research conducted four weeks earlier. The UK was next in line, followed by […]
Sam Bennett launches Now TV’s new bike ride
Irish cyclist and Tour de France green jersey winner Sam Bennett officially launched the newly-rebranded Now TV Dublin Bikes which hit the streets of Dublin this week. Sky’s Now TV is the online streaming service that allows viewers watch live pay TV and on-demand shows, box sets as well as the latest movies and exclusive […]
Most Irish people patient about getting jab
Two in three Irish people are prepared to wait for up to a year and 65 per cent are generally willing to be vaccinated against Covid-19, the Edelman Trust Barometer (ETB) for 2021 shows. When it comes to public confidence in governments, 48 per cent of Irish people are trusting of them, compared to 45 […]
Marketing Institute launches TU Dublin postgrad
The Marketing Institute, in partnership with TU Dublin, has announced the launch of its 2021 postgraduate programmes. The partnership consists of two separate streams, namely an MSc in digital marketing and analytics and a post graduate diploma in management and marketing. Both courses have individual CPD and executive programmes allowing students to focus on specific […]
Tormey to speak at AAI/IAPI event
Valeo Foods’ Michelle Tormey is among the speakers lined up to address the next Behind Closed Doors, hosted jointly by the Association of Advertisers in Ireland (AAI) and the Institute of Advertising Practitioners in Ireland (IAPI). What started out as a way of sharing strategies for coping with the pandemic turned into a behind the […]
Sponsorship spend dropped by a quarter last year
Ireland’s sponsorship market shrunk by 24 per cent last year but a leading expert in the field, John Trainor of the Onside agency, predicts investment by business is set for a return to growth of seven per cent this year to reach €182m. Onside’s 15th annual survey shows that €54m was struck €54m off the […]
