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Sun skit plays to England’s World Cup hopes

UK agencies Pulse Creative and The&Partnership have rolled out a new video to engage audiences and drive them to the Sun newspaper’s online World Cup hub. The fun video campaign dramatises the football frenzy hitting UK offices around England’s group games at the Fifa World Cup in Russia and is a loud, proud ode to the […]

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Flyefit gym chain appoints The Tenth Man

The Tenth Man creative agency launched by former Paddy Power marketer Ken Robertson has been appointed by Flyefit. Founded by telco investor Brendan O’Hagan, Flyefit has nine gyms across Dublin, with two more opening soon. The chain caters for all levels of fitness and disciplines from body bootcamp to strength and conditioning and personal Trainers. […]

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Repealing the Eight biggest recent news story

The repealing of the Eighth Amendment from the Irish Constitution is the single most important news story in recent Irish history, findings from the monthly Cultural Index by Core Research indicate. The index examines awareness among the general public of the top news stories making headlines and the importance of such stories for Irish society and […]

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Tourism GoT tapestry work scoops seven awards

Tourism Ireland’s Game of Thrones tapestry campaign has scooped seven awards at three different awards events in recent weeks. The wins included a Webby Award in New York, for best social community building and engagement. The Webbies are the top international awards honouring excellence on the internet as chosen by the public. Tourism Ireland also won three […]

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Agencies to handle Center Parcs resort confirmed

Center Parcs has confirmed its agency line up for the launch of its new forest resort in Longford due to open in the summer of next year. The company will work with Chemistry and Core’s Starcom in developing ad campaigns, while Murray will manage the resort’s corporate PR and community projects, while Teneo PSG is to […]

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Irish Times gets green light for Landmark deal

The purchase of the Irish Examiner and other Landmark Media Investments assets by The Irish Times has been approved by Minister for Communications Denis Naughten on media plurality grounds. The proposed deal was agreed back in December but it then required a number of regulatory clearances with the minister’s sanction being the final approval. A number of legal […]

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Life Style Sports signs new Leinster Rugby deal

The club has also signed an exclusive retailer agreement with the Irish-owned sports retailer from the start of the 2018/19 season. It will see LSS acquiring the global rights to retail licensed Leinster match and training apparel and accessories. The announcement follows the news last month that Adidas will be the team’s kit supplier for the next […]

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Tesco run in-store tea parties for communities

Tesco Communi-Tea parties will take place again tomorrow across the British multiple’s 151 stores nationwide from midday to 4pm. The event returns as donations by the Tesco Community Fund covering 11,000 local causes all throughout Ireland reach €3 million. On average, Irish people drink about four cups of tea every day. Nine in 10 households buy […]

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i-Believe in deal with Acast to sell podcasts

Lee Thompson’s digital sales agency i-Believe has agreed a deal with Acast to allow Irish advertisers target podcast audiences. Digital audio on demand is growing with consumers using their smartphones in greater numbers to tune into podcasts, on demand music and radio. In the UK, 62 per cent of adults listen to podcasts each month, mostly […]

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Paddy Powers sets off with World Cup boat show

Bookmaker Paddy Power has launched a digital-only World Cup show, Paddy’s Boat Party, which will be broadcast weekly throughout the tournament being played in Russia. Working with Offscript Studios, the Irish production company co-owned by INM and Larry Bass’s ShinaWil, that specialises in bringing TV-quality content to digital channels. Paddy’s Boat Party will be broadcast live […]

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Social media as a news source shows decline

Use of social media for news among Irish consumers is falling while understanding of how news appears in their social media feeds remains low. Consumers generally have limited understanding of how news appears in their social media feeds, a yearly analysis aimed at gaining understanding on how news is  consumed nowadays both in Ireland and overseas. […]

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O’Rourke made deputy boss at Spark Foundry

Core group agency Spark Foundry has appointed Helen O’Rourke as deputy managing director. She joined the agency previously known as Mediavest 12 years ago and was appointed to the company’s board in 2014. During this time, she has worked with some of Spark Foundry’s largest clients and is credited with contributing to many new business wins. […]

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Avantcard backs World Cup coverage on RTE

Credit cards and personal loans provider Avantcard is to sponsor RTE’s coverage of the FIFA World Cup 2018 which gets underway with the first game between the host country Russia taking on Saudi Arabia at the Luzhniki Stadium in Moscow at 4pm GMT tomorrow. The RTE sponsorship is part of a wider campaign jointly developed […]

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