Last year, RSVP Magazine hosted its second series of roadshows across Ireland, a series of live pop-up events which the lifestyle magazine hosts. The shows return for the third year and this time they take place in Cork plus the latest destination to be added to the list, Killarney, with over 200 attendees expected at […]
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Griffith’s media course targets SMEs
COMPANY ANNOUNCEMENT Griffith’s new cert in Screen Media Production focuses on Empowering SMEs Perhaps your business needs to make weekly Instagram videos to launch new products to customers, or you need to produce a monthly online town hall event so your CEO can speak to employees. Maybe you’re a freelancer who needs to keep clients […]
Study points to cinema’s high attention levels
Amplified Intelligence are capturing cinema attention data for the attention Plan platform, said to be the world’s first measurement of its kind. After a pilot study, fieldwork is now underway in Australasia. Data collection is conducted in real-life cinema sessions, using equipment imperceptible to the audience, reflecting a natural cinema experience. With Plan, there is […]
Core adds spice to KFC ads
Core has rolled out a new campaign for KFC UK & Ireland by bringing together the company’s research, strategy, creative and media. Core research and strategy collaborated with its creative division to coin a new line, ‘It’s got to be KFC’, focusing on showcasing how people can shamelessly enjoy the taste of KFC, no matter […]
TG4’s An Cailín Ciúin entered for Oscars
An Cailín Ciúin is Ireland’s entry for the Oscars in the best international feature film category. It is the third year in a row that IFTA has chosen a film from the Cine4 scheme from TG4, Screen Ireland and the BAI as Ireland’s nomination. An Cailín Ciúin is the debut feature film from writer and […]
Guinness heads BrandShout poll
Diageo’s flagship stout brand Guinness topped the latest BrandShout ad recall survey for July with German discounter Aldi in second place, up from seventh spot in June. Lidl was joint second, with Coke/Diet Coke and Vodafone sharing fourth position. Next in line were Bank of Ireland and Premier Lotteries’ National Lottery, both in sixth place, […]
Tubs up as morning show figures rise
Radio audience figures released in the latest Ipsos Joint National Listenership Research (JNLR) survey indicate strong results for breakfast and mid-morning shows with RTÉ Radio 1, 2fm, Today FM and Newstalk all adding listeners in the 12 months to the end of June. Ryan Tubridy now has 369,000 listeners, having made gains in the last […]
Sky Glass set to be rolled out in August
Sky Ireland will launch its new TV, Sky Glass, at the end of August. Available in a range of sizes and colours, Sky Glass is the only TV with Sky inside, allowing customers to get Sky TV over wi-fi, removing the need for a satellite dish or set-top box. Customers simply plug, pair and play to […]
Premier Sports announce PL new season ties
With the start of the new Premier League (PL) season almost upon us, Premier Sports has confirmed it will broadcast seven live 3pm Saturday fixtures in August and September exclusively live in the Republic of Ireland. The first game on August 6 features Leeds United at home to Wolves as the Yorkshire club look forward […]
OOH’s role in back-to-school campaigns
The 2021 back-to-school shopping season came with many challenges for both families and the marketers that wanted to reach them. This year, parents face a different type of threat, inflation. To help brands get a take on current trends, Talon Ireland surveyed more than 200 Irish families with children in school to find out their […]
Kantar puts grocery inflation at 7.7%
Consumer spending on take-home grocery sales in Ireland fell by 3.1 per cent over the 12 weeks to July 10. The decline has slowed over the latest four weeks, with a drop of 0.9 per cent. Despite a fall in spending, grocery inflation stands at 7.7 per cent, the highest level seen since August 2008. […]
Talksport to stream live PL games in Ireland
The British Talksport radio station has won an exclusive package of digital audio rights to stream live commentary of Premier League (PL) matches in the Republic of Ireland for the next three seasons. The rights deal will allow brand owners to target PL fans in Ireland, including a title sponsorship and other packages during Saturday’s […]
Core launches new performance unit
As a result of increased business focused on performance marketing, Core has commissioned 50 digital specialists to create Core Performance. With a specific focus on marketing effectiveness, Core Performance is addressing a challenge faced by many marketing directors – measuring the return on digital investment. The new unit is led by Conor Murphy (above). The […]
