The fact that attention is critical in modern marketing is nothing news. In 2020, media scientist researcher Dr Karen Nelson-Field of Amplified Intelligence released ‘The Attention Economy’, and it had a huge impact. Now, five years on, marketers look to debunk some of the biggest myths that still exist surrounding attention in marketing. In a […]
Blog RSS feed for this section
Bonfire spreads Drinkaware message
Creative agency Bonfire has rolled out its first Drinkaware campaign around the St Patrick’s Day weekend aimed at encouraging mindful drinking. The campaign’s core piece is a film featuring hip-hop artist Nealo. Shot on Dublin’s coastline, the result is a call-out to embrace positive change: “Life can be beautiful. Change can be powerful. Be kind […]
Stena says “no to crampy travel”
Swedish ferry operator Stena Line has launched its latest campaign, ‘The Stena Line Way’, designed to urge travellers to “say no to crampy travel” and instead embrace the comfort, ease and freedom of travelling by sea. Created in partnership with Acne Dublin, at the campaign’s heart is a 60-second brand video directed by award-winning Sam […]
Thinkhouse’s McDaid speaks at SXSW
Thinkhouse founder Jane McDaid was among the speakers at the SXSW in the US. She was part of a panel discussion on youth powered disruption and sustainability with researcher Viv Chambers of Bricolage and Johnny Boyle of Fuel. She later met with An Taoiseach Micheál Martin and Enterprise Ireland representatives. McDaid used the opportunity to […]
Sunday Times removes paywall
The Sunday Times is removing the paywall on all content for two days this St Patrick’s Day weekend to allow readers free access to the newspaper. Over Saturday, March 15 and Sunday, March 16, readers will be able to sample all the content available on www.thesundaytimes.com website. Coverage will include leading interviews, investigations and sports […]
CPM voted top international agency
CPM Ireland, the field sales company which is part of the Omnicom network, has been voted the international agency of the year at the Field Marketing & Brand Experience (FMBE) awards show in London. The award recognises CPM’s innovative, agile and insights-driven approach and delivering the optimum results for their clients. In addition, CPM picked […]
Invention rolls out refugee message
GroupM x Invention has rolled out a new campaign titled ‘Overwhelming’ for the Irish Refugee Council (IRC) which was selected through an agency vote. The ads aim to raise awareness and compassion for the challenges faced by refugees living in Ireland by fostering empathy and awareness around the often unseen struggles of starting over in […]
Shark Haircare wraps airport buses
Shark Haircare, the personal care brand owned by Gowan Home, is running the first-ever full-wrap car park bus campaign at Dublin Airport. The activity has the potential of allowing advertisers access to 34 million airline passengers annually. With thousands of passengers using these buses daily, the format offers high exposure in a busy transport hub. […]
Bord Bia goes global for St Patrick’s Day
Bord Bia has announced a programme of promotional and trade activities across 13 countries to mark St Patrick’s Day. Throughout March, the agency will host over 40 St Patrick’s Day events across three continents, targeting trade customers and consumers. These events, which span key international trading markets including the US, UK, Europe, and Nigeria, are […]
Enterprise Ireland shares five-year strategic plan
Enterprise Ireland has issued a new five-year strategy document called Delivering for Ireland, Leading Globally (2025-2029). The document outlines the organisation’s aims and ambitions for the Irish enterprise base and its purpose to “accelerate sustainable Irish business”. The Irish government body works with over 4,000 indigenous businesses. The new strategy, which is aligned with the […]
Men feel hard done by, Ipsos B&A reports
A majority of Irish men now believe that society has gone so far in promoting women’s equality that they themselves now feel discriminated against. A report by Ipsos B&A and presented at IAPI’s Female Future Fund conference outlined what is driving quite polarised attitudes towards gender, and how Irish marketers need to address this in […]
Dentsu highlights consumer concerns
In the first wave of its Pulse report for 2025, media group Dentsu says the year starts with consumer ambivalence and concerns for future plans. The key findings from the survey show that 72 per cent of Irish adults remain concerned about the ongoing cost-of-living pressure. Cost-of-living is seen as the factor most likely to […]
Britvic’s MiWadi backs FAI camps
Britvic Ireland has agreed a five-year sponsorship deal with the Football Association of Ireland (FAI) for its MiWadi squash drink to become the title sponsor of the association’ football camps for an undisclosed sum. Now in its 29th year, the sports initiative allows children aged 6-14 years to enjoy playing football during the summer holidays. […]
