Kantar has released the first results from its new biannual Irish consumer survey. The panel looks at consumers’ changing attitudes and behaviours to help marketers create targeted campaigns. The new numbers show a preference for sustainable products is now widespread with almost one in four Irish adults saying they would spend more on such products. […]
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Eurovision audience hits 161m
The 66th Eurovision Song Contest (ESC) broadcast from Turin on May 14 reached 161 million people over the three live shows in 34 measured markets, the European Broadcast Union (EBU) has confirmed. The contest’s reach in those territories was up by seven million year on year. The grand final’s viewing share was up three points […]
Irish Distillers voted top team at AIMs
Marketing Institute Ireland announced the winners of its All Ireland Marketing Awards (AIMs) at a gala dinner attended by 800 marketers in Dublin’s Clayton Hotel on Burlington Road with the marketing team of the year award going to Irish Distillers, led by marketing director Jessica Norris. From the hundreds of entries, 99 were shortlisted across […]
TG4 extends support for ladies’ football
TG4 has agreed a five-year extension of their sponsorship of the All-Ireland Ladies Football county championships, with the new deal with the Ladies Gaelic Football Association (LGFA) set to last until the end of the 2027 season. No details of the value of the deal were disclosed, which will see the partners work together to […]
Motherland and Event Junkies merge
Production companies Motherland and Event Junkies have joined forces under the one entity Motherland. The formal tie-up follows the recent hiring of Margaret ‘Mags’ Levingstone and Anthony McCaffrey. Levingstone had been head of production at Accenture Song’s Rothco for the past eight years. McCaffrey worked at Raygun, The Mill and Untold Studios. Motherland makes TV […]
Dooley to chair Marketer of the Year
The chief executive of the Association of Advertisers in Ireland (AAI) Barry Dooley will return as chair of Marketer of the Year. Dooley has been in charge of running the AAI since 2013. He has extensive advertising experience working in agencies such as Irish International (now BBDO Dublin), Wilson Hartnell (now Ogilvy) and Brian Cronin […]
Taste of Dublin returns full-on
Summer food festival Taste of Dublin returns this year to its full pre-pandemic order. As in pre-Covid times, the event will be held in the Iveagh Gardens behind the National Concert Hall from June 16-19, with over 30,000 food enthusiasts expected to attend. Fairtrade Ireland returns this year as the event’s non-profit partner as does […]
Canary gas safety ads honoured again
Tommy McAnairey, the animated canary character who fronts the Gas Networks Ireland (GNI) TV ads warning about the dangers of carbon monoxide, has won the international Institution of Gas Engineers and Managers (IGEM) Gas Safety Award at an awards show in London. The more recent GNI campaigns were created by Publicis with animation by Piranha […]
Javelin rolls out Sisu Clinic launch
Sisu Clinic, a doctor-led aesthetic medicine destination with 14 clinics across Ireland, has developed a campaign through Javelin to drive large-scale brand awareness nationwide. Media elements include out of home, radio, digital audio and TV ads through Sky Adsmart. Programmatic display, YouTube, search and social activity also form the schedule. Corkman Pat Phelan co-founded the […]
Exp appointed to handle FreeNow activations
Exp, the Boys+Girls’ activations agency, has been appointed to handle FreeNow after a contest. It is understood that a number of other leading agencies, including Thinkhouse and Verve, were also in the running. The account was previously handled by Accenture Song’s Rothco. Exp’s Karleen Smyth will work to FreeNow’s head of marketing Jane Maher. FreeNow […]
Cunningham to address AAI event
Radiocentre Ireland CEO Ciarán Cunningham is the guest speaker at the Association of Advertisers in Ireland (AAI) May Toolkit session. Cunningham assumed his current role in January. Radiocentre Ireland is a new industry body, funded by RTÉ and the Independent Broadcasters of Ireland (IBI) with a remit to promote audio as a marketing medium. Cunningham […]
Square lines up for Fair City placement
RTÉ Media Sales has agreed a deal with Square tech and electronic payment to product place its countertop stand and terminal in Vino’s wine bar in RTÉ soap Fair City. Square becomes the method of payment in the restaurant run by Paul Brennan for the next six months. The value of the deal brokered by […]
Bank of Ireland capitalises on exiting banks
Bank of Ireland is investing over €2 million in a campaign targeting consumers moving banks as KBC and Ulster Bank prepare to exit the market. Called the ‘Big Move’, the ads are across TV, radio, print, out of home, digital and social media. The campaign directs bank customers to various supports and an online hub […]
