Over two in three or 68 per cent of Irish people would rather buy from owners of brands that treat employees fairly and provide equal opportunities, new research by the Core marketing communications agency group on diversity, equity and inclusion (DEI) indicates. The study was based on interviews with 1,000 adults age 18 and over […]
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Ben & Jerry’s co-founder pushes DEI
The co-founder of Ben & Jerry’s ice cream Ben Cohen has accused corporate America of retreating from efforts to boost diversity, equity and inclusion (DEI) and of being guilty of “appeasement” that “just justifies bullies” at a time when consumers cared more than ever about corporate “purpose”, the entrepreneur told the Financial Times in an […]
VMTV rolls out AD football coverage
Virgin Media Television will launch audio descriptive (AD) commentary for live League of Ireland games for the first time this Friday. The roll out gets underway for the League of Ireland Dublin derby between reigning champions Shelbourne and current league leaders Shamrock Rovers at Tolka Park from 7.30pm this Friday on Virgin Media Two. The […]
Museum reopens after €4.3m facelift
The Little Museum of Dublin has reopened its doors after a €4.3 million restoration funded by Fáilte Ireland, the Department of Tourism, Culture, Arts, Gaeltacht, Sport & Media, the museum itself, Matheson Foundation and Tara’s Place Trust. In 2011, the non-profit attraction was launched by writer and former publisher of The Dubliner magazine Trevor White. […]
Sky Mobile’s Keano ad Drums up gold
Sky Ireland has been awarded gold in the advertising category at the 2025 Drum international marketing awards, recognising the success of its ‘Expect More’ launch campaign for Sky Mobile created by Core. With over 300,000 people in Ireland overpaying for their mobile bills, Sky Mobile’s in Ireland last year urged the nation to “expect more”. […]
Bloom, Pluto and Tap now Kith&Kin
Kith&Kin is the new name of the agency network comprising Bloom, Pluto, and Tap. The combined independent set-up provides advertising, media, and experiential marketing services. Ad agency Bloom was launched in 2000 by Damian Penco and David Quinn. Pluto was co-founded by Cathy O’Donohoe, CEO of Pluto, over 18 years ago. Niamh Higgins is managing […]
TPH puts cycling on a forward path
Creative agency The Public House (TPH) has been hired by Irish Cycling Campaign (ICC) to rebrand the non-profit organisation and create a new identity that reflects the advocacy group’s values and vision of an Ireland where everyone, regardless of age or ability, can safely cycle to shops, schools, and workplaces. Cycling has never been more […]
Bay Broadcasting buys Galway Bay FM
Bay Broadcasting, owners of Radio Nova, the multi-city Classic Hits Radio and Sunshine 106.8, has acquired Galway Bay FM for an undisclosed sum. in Ireland. The station is the licensed broadcaster for Galway city and county, with a market share of 34 per cent. The station has a staff count of 25 at its headquarters […]
Davis helps Pink Lady bee a winner
A show garden supported by Davis Events Agency has been awarded a silver gilt medal at Bord Bia’s Bloom horticulture and food and drink festival staged in the Phoenix Park in Dublin over the June holiday weekend. The agency teamed up with garden sponsor Pink Lady apples and garden designer Cornelia Raftery to create a […]
Lawler’s sound plan for advertisers
Former Folk VML creative director, musician, and entrepreneur Keith Lawler has set up what he claims to be Ireland’s first agency dedicated to sonic branding. Lawler says he has a clear mission with Laudhaus: to harness the power of sound to build meaningful, distinctive brand identities that resonate with audiences. “Sonic branding is one of […]
Verve rebrands Showrunner as Bitemark
Verve, one of Ireland’s foremost event and activation agencies, is stepping back into the advertising space with the roll out of Bitemark, a new client service designed to “leave an impression”. Verve, which was founded by Ronan Traynor, previously created ad campaigns through its Verve/Showrunner offshoot. Bitemark is now run by Jane Gray and Robbie […]
Jim Walsh to be saluted by PRCA
Public relations practitioner and founder of the Walsh Public Relations agency Jim Walsh will be the first inductee into the hall of fame launched by the Public Relations Consultants Association (PRCA). The award has been established to salute individuals who have made a significant and lasting impact on the industry in Ireland. Walsh, who was […]
GroupM rebrands as WPP Media
WPP has confirmed that its GroupM media arm is rebranding as WPP Media. The group of three agencies – Mindshare, Wavemaker and EssenceMediacom. WPP Media chief executive Bill Kinlay said that with new routes to market, changing consumer expectations, platform dominance and AI, media’s role in driving growth has never been more important. WPP Media […]
