Nestlé Ireland has become the first advertiser in the Irish market to use 100 per cent recycled paper for an out of home advertising campaign. The Swiss confectioner and PML Group have combined to improve sustainability and have a break from tradition in out of home ads for the launch of KitKat Zebra, using green […]
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NUI Galway seeks help with remote working study
Researchers from the Whitaker Institute at NUI Galway and the Western Development Commission (WDC) are seeking participants for the yearly national Remote Working in Ireland survey. The third annual survey will gather data on employees’ experiences of remote working one year on from lockdown and seek inputs on their preferences post pandemic. The survey is […]
IAPI announces Irish judges for Cannes
The Irish jury line-up for this year’s Cannes Lions comprises Emma Sharkey, chief strategy officer, Accenture Interactive’s Rothco, for radio and audio work; Rory Hamilton, co-founder and chief creative officer, Boys+Girls, will judge the film entries and Carol Lambert (above), board creative director, Publicis Dublin, who will judge the industry craft entries. The judges were […]
Online spend up by 8% to €726m
Digital advertising spend in Ireland for 2020 reached €726 million, the latest IAB PwC Online Adspend report indicates, reflecting a growth rate of eight per cent year-on-year. Display advertising was up by 12 per cent to €367m, driven by growth in social of 22 per cent and video 30 per cent. Display ads accounted for […]
New report points to Dublin Bay health issues
Environmental action group SOS Dublin Bay has launched a policy document on the water quality crisis in Dublin Bay detailing what is happening and actions needed to protect the public. The group is calling for urgent steps to better inform people of the extent of the problem which is “serious and a more significant risk […]
Huskies wins OOH digital award for Movember
In the Company of Huskies has won the Drum award for its digital out of home campaign for Movember. The international awards salute campaigns which most effectively combine creativity and tech. It is judged by a panel of international marketing journalists from the likes of LadBible Group, Condé Nast, Google, South China Morning Post and […]
Fulfil sees sale of its 120 millionth bar
The owners of the Fulfil protein bar claim that this month will mark the sale of its 120 millionth bar, five years after the brand’s first launch of confectionery ‘bars with benefit’ in Ireland. To celebrate the milestone, a new Fulfil ‘out of this world’ chocolate caramel bar has been rolled out in shops nationwide […]
Colm O’Reilly to chair NewsBrands
Business Post chief executive Colm O’Reilly is the new chairman of NewsBrands Ireland, the representative body for Ireland’s national news publishers, print and online. O’Reilly has represented the Post on the NewsBrands’ management committee for the past three years. He has over 25 years experience in business and media in Ireland, the US and UK. […]
Coke Zero leads new look design
Coca-Cola has a new design system which brings its flagship brand, Coke Zero Sugar and Diet Coke together in a single brand which launched worldwide in 2016. The simplified design removes elements such as the red disc, to create consistent trademarks. The Coca-Cola logo moves to the top of the label and colours symbolise the […]
Aoife Murphy to speak about advertising’s role
Boys+Girls executive strategy director Aoife Murphy is the guest speaker for this month’s Marketing Society Future Council interactive discussion on Zoom which will address the question should advertising be informative or entertaining? Both sides of the debate will be aired and guests will get to ask questions and debate the merits of branded entertainment. The […]
O’Flaherty made director of Core Learning
Mark O’Flaherty has been appointed director of Core Learning. He first joined the Core in 2016 as development director focusing on analysing the organisational needs for development and the training needs of new recruits. He will now expand his responsibilities to encompass the learning and CPD needs for Core’s 330 employees across its various practices. […]
Kerrygold goes with two new brand extensions
Ornua, the co-op owner of Kerrygold, Ireland’s only €1 billion food brand, has launched two new products in Ireland in a bid to grow its market share and strengthen in the spreads and margarine category. Kerrygold Spreadable targets consumers looking for a spreadable butter straight from the fridge, while Kerrygold Unsalted Irish Butter is targeted […]
Griffiths heads up social entrepreneurs body
Former OMD boss Tim Griffiths has been appointed as chief executive of Social Entrepreneurs Ireland (SEI). Since its foundation in 2004, SEI has supported around 375 social entrepreneurs in tackling such problems nationwide. Griffiths has over 25 years’ experience of working in adland and was instrumental in launching Initiative Media in Ireland. He first came […]
