The Institute of Advertising Practitioners in Ireland (IAPI) and the Institute of Creative Advertising & Design (ICAD) have called for entries for their annual Effie effectiveness in advertising and ICAD creative award shows respectively. Now in its fourth year, the internationally-recognised Effies competition replaced Adfx. The awards spotlight ideas that work and encouraging thoughtful dialogue […]
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Beat’s raunchy podcast set for Wexford festival
Beat’s Daily Dilemma Uncensored Live podcast is coming to the Wexford Spiegeltent. The multi-genre festival features music acts, comedy performances and live podcasts. Earlier this year, Beat’s breakfast duo, Niall Power and Shonagh Lyons, took their raunchy show to a sold-out audience in Wexford town on Valentine’s night. From the kinky to the contentious, the […]
Invention rolls out new Lucozade Energy work
Invention Ireland has launched its latest campaign for Suntory’s Lucozade Energy drink with the GroupM agency creating a series of videos homing in on the brand’s taste, energising benefits, and range of sub-brands. Created to complement the current campaign in the UK, the message is tailored for the Irish market with key reasons to buy. […]
Ipsos B&A to discuss climate change report
Ipsos B&A directors Niall McCaffrey and Kieran O’Leary (pictured) will host a May Day webinar on the agency’s People & Climate Change report. The analysis captures global public opinions across 32 countries and explores perceptions of the risks facing the world from the climate crisis as well as to where the responsibility lies for action. […]
McDonald’s top OOH spender in Q1
Fast food chain McDonald’s was the biggest brand on out of home (OOH) media in the first quarter, PML’s Watch monitor indicates. Its investment in the channel accounted for 2.5 per cent of all OOH display value and included promotion of Eurosaver, McCrispy and breakfast offerings along with tie-ins with the Minecraft movie and Stormzy. […]
Droga5 rolls out teen support ads
The Netflix drama series Adolescence has been dominating feeds, headlines, and dinner table conversations. But it’s also sparked something deeper: parental fear. Opinion pieces and TikTok videos of distressed ‘boy moms’ reveal an unease about raising teens in a world shaped by social media, smartphones, and the rise of misogynistic content. The New Yorker described […]
Red C reshuffles senior team
Red C Research has reshuffled its management team following an announcement that the agency’s co-founder and managing director Sinead Mooney (pictured) will retire in May. Mooney and Richard Colwell co-founded Red C in 2003 having worked together at Lansdowne Research. While she retires as Red C’s Irish MD, she will still act as a part-time […]
TBWA unifies Denny creative message
TBWA\Ireland has created a new campaign for Pilgrim Europe’s Denny pork foods – ‘Denny Time, Denny Place’ – bringing the brand’s portfolio under one creative umbrella for the first time. The campaign will be rolled out across TV, out of home, VOD, social, and digital channels. Ronán Jennings, strategy director at TBWA\Ireland, said they wanted […]
Blanco Niño wins Love Irish Food branding prize
Blanco Niño is this year’s winner of the Love Irish Food brand development award, earning the company a prize valued at €160,000 in marketing and advertising services. The bursary is presented in tandem with Global out of home advertising, Checkout, creative agency Goosebump and Marketing Network’s digital and social media division, Tilt. Based in Tipperary, […]
EACA issues firm statement on tariffs
Europe’s advertising industry representative body has responded to tariffs and the threatened trade war by the Trump administration in the US with a statement. The board of the European Association of Communication Agencies (EACA) said that in light of these developments, EACA emphasises the detrimental effects of tariffs on both consumers and businesses. “We do […]
Telegraph ad series gets inside stories
Independent creative agency The Public House has been hired by Mediahuis to roll out a new campaign for the Belfast Telegraph across audio, out of home (OOH), digital, print, and social. ‘Inside Every Story’ comprises five visuals that the newspaper’s audience placed into the stories they read about, in print and online. The agency has […]
TBWA has fun with Deep RiverRock
Deep RiverRock, the Coca-Cola water brand, which is bottled in County Antrim, has launched a new campaign called ‘That’s Better’ Created by TBWA, the ad cuts through exaggerated claims often made by drink brands, embracing the simple truth: Deep RiverRock won’t make you better at anything except hydrating. Research shows that while consumers know water […]
IAPI’s 14 Young Lions off to Cannes
This year’s 14 winners of the Cannes Young Lions competition has been announced by the Institute of Advertising Practitioners in Ireland (IAPI). The competition aims to provide early-stage career development to young professionals giving them an opportunity to showcase their talent on a global stage at the world famous advertising festival. The selection process involved […]
