A new report for Bauer Media Audio Ireland (BMAI) provides an update on how consumers interact with and consume digital audio, connected tv and social media. In particular, it gives a glimpse at the inroads digital audio has made in daily lives where it now leads in terms of trust, authenticity and willingness for ad […]
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Red C scoops Marketing Society’s grand prix
Red C Research won the grand prix at the 16th annual Marketing Society research excellence awards award for its work with the Irish League of Credit Unions. The research agency, which is part of the Business Post group of companies and is run by co-founder Richard Colwell, developed a campaign called ‘Waking The Sleeping Giant’. […]
RedClick snaps into action with @ModelStrangers
RedClick has launched a creative tie-up with on-street photographer Christopher Ward, known to his one million-plus Instagram followers as @ModelStrangers. The collaboration, titled ‘Shared Streets’, was commisioned to celebrate the bike-sharing scheme’s new three-year partnership between Dublin City Council, JCDecaux and insurer RedClick, and aims to capture cyclists’ stories with a series of on-street interviews […]
Hand elected as new PRII president
The Public Relations Institute of Ireland (PRII) has elected ESB senior press officer Paul Hand as its new president. Hands has over 20 years of experience in media relations. At the ESB, he has helped developing and implement media strategies, with a strong focus on sustainability. His career includes roles in public institutions both in […]
Publicis energises Electric Ireland’s festive lights
Electric Ireland has partnered with Dublin homeowner Dylan Walsh, the community figure known as the ‘Father Christmas of Finglas’ for transforming his north Dublin home into a dazzling holiday light display every year. To support Dylan’s charitable efforts (in aid of the Hear Me Out youth mental health project at Finglas Youth Resource Centre), Electric […]
Only one in four plan to buy Irish this Christmas
Research by Digital Business Ireland (DBI) show that only 26 per cent of consumers definitely plan to purchase their Christmas shopping in Ireland. The DBI study, which was conducted by polling company Ireland Thinks, asked shoppers if ‘During December you plan to purchase goods (online or in person) from retailers in other countries?’ The findings […]
Katie Taylor again tops Onside poll
Bray boxer Katie Taylor has bounced back as Ireland’s most admired sports star, the yearly Onside list indicates. Taylor’s return to the top in 2024 coincides with her record-breaking bout against Amanda Serrano in Texas and means 2023 is the only year since 2017 that she has failed to lead the chart. It’s a boxing […]
An Cailín Ciúin TG4’s Christmas Day movie
The Oscar-nominated film An Cailín Ciúin has its TV premier on TG4 at 8pm on Christmas Day. The film tells the story of Cáit, a nine-year-old girl from an overcrowded, dysfunctional family who is sent away to live with foster parents for the summer. Despite a warm reception from the woman, Eibhlín (Carrie Crowley), the man […]
Marketing Society issues research shortlist
The Marketing Society of Ireland has released the shortlist for this year’s Research Excellence Awards. The winners will be announced at the society’s annual Christmas lunch in the Shelbourne Hotel this Friday, where the guest act will be Paul Howard of Ross O’Carroll-Kelly satirical books fame. Society chair Mark Noble (pictured) said 2024 was once […]
Springboard opens Dublin office
Cork PR agency Springboard Communications has opened a Dublin office on St Stephen’s Green, appointing Sarah Horgan as director of media and crisis and Dublin lead. Susie Horgan, managing director and founder of Springboard Communications, said that the opening marks a milestone for the business. She said that with a growing client base in the […]
IAPI says agencies upbeat about business
The latest census released by the Institute of Advertising Practitioners in Ireland (IAPI) says that despite a difficult trading period last year and the first half of this year, 89 per cent of agency bosses remain optimistic about their business performance. The number of agency staff reported by IAPI members has grown exponentially over the […]
National Lottery creative account up for review
One of the country’s most sought-after creative advertising accounts, the National Lottery, has been put out to pitch by its new owners, La Française des Jeux (FDJ), which operates the State lottery in France. Since McConnells handled the creative for the National Lottery’s roll out, the lucrative account has been handled by DDFH&B, Rothco (now […]
IAPI announces new board members
Following the Institute of Advertising Practitioners in Ireland’s annual general meeting, IAPI has appointed four new agency members to its board. David Quinn, director and founder of Bloom; Maura Ashe, managing partner, UM Ireland (IPG Mediabrands) and Stephen Rogers, creative director, Droga5 Dublin have joined the IAPI board. Jenna Greene, effectiveness director, Omnicom Media Group, […]