Michael Cullen asks Acne’s executive creative director Dylan Cotter to explain why Deloitte came to Dublin with its digital-first agency Dublin’s newest ad agency is Acne. If you guessed that the four letters stand for Associated Computer Nerd Enterprises, you were spot on. Launched in Sweden’s capital Stockholm above a joke shop in 1996, the […]
Editions Archives: 2020
Fanning on Bezonomics
John Fanning on why a book on Jeff Bezos allows us to understand why we should resist buying anything, least of all books, from Amazon Bezonomics tells the story of the biggest and most valuable company in the world today, Amazon, a business that is just over 25 years old. Founder and CEO Jeff Bezos […]
Impact of what we’re avoiding right now
Margaret Gilsenan looks at the implications of what Irish people are not doing during the current pandemic There is no crystal ball with regard to ‘The Covid’, ‘these extraordinary times’ or whatever descriptor that is put on the current crisis. While it is hard to predict what might happen next, one thing we are […]
Food shoppers buy into a new normal
Valerie Rice on how Ireland’s grocery market has reacted to changing consumer demands since the Covid-19 crisis struck Great food retail has always been about inspiring and exciting consumers in-store. As a former Superquinn executive, it was something that kept me awake at night: creating theatre, bakery aromas, strong displays and winning tastings. However, since […]
Field says it’s time to reset media
Fiona Field argues that given the current mediascape, adland needs to reimagine how parts of the schedule come together Harry Crane may still have a decent fan base online. For those not familiar with Crane, he was the guy who was firmly stationed in a darkened ad agency basement who presented as the media guru, […]
Need to take a new look at race
Andrew Campbell-Edie explains why Irish marketers and media need to have a vision on race and that ignorance is no excuse As a black man “really from” London, but now living and working here, this is my top tip for doing business outside Ireland: enjoying a ‘sambo’ at lunchtime is totally off the menu. A […]
Looking ahead to a new revenue stream
John Fanning on why marketing spend in the future can be won by more than just securing sign-off on long-term advertising campaigns Les Binet and Peter Field are two British admen who have been writing about advertising effectiveness for over a decade. Binet has worked for DDB’s Adam & Eve agency for over 20 years […]
Adland can unearth rich opportunities
As Ireland recovers from the shock of Covid-19, Breandán O’Broin writes that marketers need to get to grips with the nation’s new internalised mood Advertising is a frivolous thing. Up to recently, frivolity was missing from most of our lives. No pubs, no footie, no search for six, no hugs and no Tinder to set […]
Herd mentality highly fraught
Fiona Field on why marketers should avoid taking the easy road by following others. Be smarter and build a stronger brand Queues; our new world order. Just recently, I found myself waiting, somewhat impatiently, in line in one such queue. It got me thinking of the parallels of marketing and how in times of recession, […]
Normal People seduces soap lovers
Over 20 countries worldwide have signed up to Normal People following its screening on the BBC and Hulu in the US. The 12-part, 30-minute drama, based on Sally Rooney’s story about painful love and produced by Element Pictures, was co-directed by Lenny Abrahamson and Hettie Macdonald. It will now be seen from Latin America to […]
John Fanning on a book about trends
John Fanning reviews Influencers & Revolutionaries, a book written before the Covid-19 pandemic broke but which examines other crucial issues now transforming business, like climate change, AI and disruptive technology Around the turn of the new millennium a UK-based trend forecaster sporting the unlikely moniker of Captain Crickey was doing the rounds of market research […]
Seeking out chances to recognise B2B
When we talk about marketing, we tend to see it mostly from the perspective of business to consumer (B2C). Global grocery brand giants Procter & Gamble and Unilever come to mind. Iconic memories of Guinness TV ads such as ‘Surfer’ (above). These multinationals and their marketing teams dominate prestigious award shows, Steven Roberts writes. Acres […]
20 Questions with Malcolm Murray, Sky
Malcolm Murray is director of sales at Sky Media Ireland. He has worked in advertising for over 22 years, including 17 years at BSkyB. He has helped expand the brand proposition across TV and online, including the launch of AdSmart, Sky’s addressable TV product. He previously spent five years planning and buying in Carat, Des […]
