Editions Archives: 2020

Spar TV ad by Publicis

Food shoppers buy into a new normal

Valerie Rice on how Ireland’s grocery market has reacted to changing consumer demands since the Covid-19 crisis struck Great food retail has always been about inspiring and exciting consumers in-store. As a former Superquinn executive, it was something that kept me awake at night: creating theatre, bakery aromas, strong displays and winning tastings. However, since […]

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Fiona Field, deputy MD, Mediaworks

Field says it’s time to reset media

Fiona Field argues that given the current mediascape, adland needs to reimagine how parts of the schedule come together Harry Crane may still have a decent fan base online. For those not familiar with Crane, he was the guy who was firmly stationed in a darkened ad agency basement who presented as the media guru, […]

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Loving with Ruth Negga

Need to take a new look at race

Andrew Campbell-Edie explains why Irish marketers and media need to have a vision on race and that ignorance is no excuse  As a black man “really from” London, but now living and working here, this is my top tip for doing business outside Ireland: enjoying a ‘sambo’ at lunchtime is totally off the menu. A […]

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Barry's Tea Sisters TVC by Thinkhouse

Looking ahead to a new revenue stream

John Fanning on why marketing spend in the future can be won by more than just securing sign-off on long-term advertising campaigns Les Binet and Peter Field are two British admen who have been writing about advertising effectiveness for over a decade. Binet has worked for DDB’s Adam & Eve agency for over 20 years […]

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Gold

Adland can unearth rich opportunities

As Ireland recovers from the shock of Covid-19, Breandán O’Broin writes that marketers need to get to grips with the nation’s new internalised mood Advertising is a frivolous thing. Up to recently, frivolity was missing from most of our lives. No pubs, no footie, no search for six, no hugs and no Tinder to set […]

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Black Levi's Press Ad by BBH

Herd mentality highly fraught

Fiona Field on why marketers should avoid taking the easy road by following others. Be smarter and build a stronger brand Queues; our new world order. Just recently, I found myself waiting, somewhat impatiently, in line in one such queue. It got me thinking of the parallels of marketing and how in times of recession, […]

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Daisy-Edgar Jones and Paul Mescal in Normal People

Normal People seduces soap lovers

Over 20 countries worldwide have signed up to Normal People following its screening on the BBC and Hulu in the US. The 12-part, 30-minute drama, based on Sally Rooney’s story about painful love and produced by Element Pictures, was co-directed by Lenny Abrahamson and Hettie Macdonald. It will now be seen from Latin America to […]

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Influencers and Revolutionaries COVER

John Fanning on a book about trends

John Fanning reviews Influencers & Revolutionaries, a book written before the Covid-19 pandemic broke but which examines other crucial issues now transforming business, like climate change, AI and disruptive technology Around the turn of the new millennium a UK-based trend forecaster sporting the unlikely moniker of Captain Crickey was doing the rounds of market research […]

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Getting to the Heart of the Matter - B2B digital marketing report by MII and Square Dot

Seeking out chances to recognise B2B

When we talk about marketing, we tend to see it mostly from the perspective of business to consumer (B2C). Global grocery brand giants Procter & Gamble and Unilever come to mind. Iconic memories of Guinness TV ads such as ‘Surfer’ (above). These multinationals and their marketing teams dominate prestigious award shows, Steven Roberts writes. Acres […]

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Malcolm Murray, Sky Ireland

20 Questions with Malcolm Murray, Sky

Malcolm Murray is director of sales at Sky Media Ireland. He has worked in advertising for over 22 years, including 17 years at BSkyB. He has helped expand the brand proposition across TV and online, including the launch of AdSmart, Sky’s addressable TV product. He previously spent five years planning and buying in Carat, Des […]

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0-1

A higher purpose during Covid-19

Niamh Boyle, founder and managing director of The Reputations Agency, explains as to why companies and organisations should give a lot more thought and energy to purpose in an effort to boost consumer confidence and profitability long-term Covid-19 has given us a chance to think about the true meaning of purpose as we observe corporate […]

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FedEx

Virus crisis demands a new order

Fiona Field says the number of FedEx planes flying overhead is a clear indication of the amount of business being done online. There may be less passenger airlines in the skies, but now’s the time to get fit fast and take action, without diverting the course of human connection I have become slightly obsessed with […]

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Sally Rooney's Normal People on BBC

Sally Rooney: the way you might look at her

With the TV adaptation of Sally Rooney’s Normal People co-directed by the Oscar-nominated Lenny Abrahamson being shown on the BBC and RTE, John Fanning looks at the prejudices of an author far wiser than her years   In a recent issue of the New Yorker weekly magazine, book publisher Heinemann ran an ad on the […]

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