Editions Archives: 2020

Repro Free: Wednesday 9th September 2020. Deloitte’s creative consultancy ACNE officially opens in Dublin. The internationally renowned, multi-disciplinary creative agency ACNE – turned creative consultancy after its acquisition by Deloitte in 2017 – today officially opens new offices here in Dublin and in Milan, Rome and Lisbon. ACNE’s core offerings include Brand, Advertising and Content – combining strategy, creative and production – positioning it as a fast-moving and versatile creative partner for brands such as IKEA, Volvo and Instagram.  Pictured are Harry Goddard, CEO Deloitte Ireland and Dylan Cotter Executive Creative Director ACNE Dublin. Picture Jason Clarke

Deloitte’s Acne spots potential in Ireland

Michael Cullen asks Acne’s executive creative director Dylan Cotter to explain why Deloitte came to Dublin with its digital-first agency Dublin’s newest ad agency is Acne. If you guessed that the four letters stand for Associated Computer Nerd Enterprises, you were spot on. Launched in Sweden’s capital Stockholm above a joke shop in 1996, the […]

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Jeff Bezos, founder, Amazon

Fanning on Bezonomics

John Fanning on why a book on Jeff Bezos allows us to understand why we should resist buying anything, least of all books, from Amazon Bezonomics tells the story of the biggest and most valuable company in the world today, Amazon, a business that is just over 25 years old. Founder and CEO Jeff Bezos […]

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GAA in Electric Ireland

Impact of what we’re avoiding right now

Margaret Gilsenan looks at the implications of what Irish people are not doing during the current pandemic   There is no crystal ball with regard to ‘The Covid’, ‘these extraordinary times’ or whatever descriptor that is put on the current crisis. While it is hard to predict what might happen next, one thing we are […]

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Spar TV ad by Publicis

Food shoppers buy into a new normal

Valerie Rice on how Ireland’s grocery market has reacted to changing consumer demands since the Covid-19 crisis struck Great food retail has always been about inspiring and exciting consumers in-store. As a former Superquinn executive, it was something that kept me awake at night: creating theatre, bakery aromas, strong displays and winning tastings. However, since […]

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Fiona Field, deputy MD, Mediaworks

Field says it’s time to reset media

Fiona Field argues that given the current mediascape, adland needs to reimagine how parts of the schedule come together Harry Crane may still have a decent fan base online. For those not familiar with Crane, he was the guy who was firmly stationed in a darkened ad agency basement who presented as the media guru, […]

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Loving with Ruth Negga

Need to take a new look at race

Andrew Campbell-Edie explains why Irish marketers and media need to have a vision on race and that ignorance is no excuse  As a black man “really from” London, but now living and working here, this is my top tip for doing business outside Ireland: enjoying a ‘sambo’ at lunchtime is totally off the menu. A […]

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Barry's Tea Sisters TVC by Thinkhouse

Looking ahead to a new revenue stream

John Fanning on why marketing spend in the future can be won by more than just securing sign-off on long-term advertising campaigns Les Binet and Peter Field are two British admen who have been writing about advertising effectiveness for over a decade. Binet has worked for DDB’s Adam & Eve agency for over 20 years […]

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Gold

Adland can unearth rich opportunities

As Ireland recovers from the shock of Covid-19, Breandán O’Broin writes that marketers need to get to grips with the nation’s new internalised mood Advertising is a frivolous thing. Up to recently, frivolity was missing from most of our lives. No pubs, no footie, no search for six, no hugs and no Tinder to set […]

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Black Levi's Press Ad by BBH

Herd mentality highly fraught

Fiona Field on why marketers should avoid taking the easy road by following others. Be smarter and build a stronger brand Queues; our new world order. Just recently, I found myself waiting, somewhat impatiently, in line in one such queue. It got me thinking of the parallels of marketing and how in times of recession, […]

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Daisy-Edgar Jones and Paul Mescal in Normal People

Normal People seduces soap lovers

Over 20 countries worldwide have signed up to Normal People following its screening on the BBC and Hulu in the US. The 12-part, 30-minute drama, based on Sally Rooney’s story about painful love and produced by Element Pictures, was co-directed by Lenny Abrahamson and Hettie Macdonald. It will now be seen from Latin America to […]

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Influencers and Revolutionaries COVER

John Fanning on a book about trends

John Fanning reviews Influencers & Revolutionaries, a book written before the Covid-19 pandemic broke but which examines other crucial issues now transforming business, like climate change, AI and disruptive technology Around the turn of the new millennium a UK-based trend forecaster sporting the unlikely moniker of Captain Crickey was doing the rounds of market research […]

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Getting to the Heart of the Matter - B2B digital marketing report by MII and Square Dot

Seeking out chances to recognise B2B

When we talk about marketing, we tend to see it mostly from the perspective of business to consumer (B2C). Global grocery brand giants Procter & Gamble and Unilever come to mind. Iconic memories of Guinness TV ads such as ‘Surfer’ (above). These multinationals and their marketing teams dominate prestigious award shows, Steven Roberts writes. Acres […]

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Malcolm Murray, Sky Ireland

20 Questions with Malcolm Murray, Sky

Malcolm Murray is director of sales at Sky Media Ireland. He has worked in advertising for over 22 years, including 17 years at BSkyB. He has helped expand the brand proposition across TV and online, including the launch of AdSmart, Sky’s addressable TV product. He previously spent five years planning and buying in Carat, Des […]

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