Editions Archives: 2021

Siobhan Lavery & Roisin Ni Raighne, Dynamo

Dynamo goes into a higher branding gear

Management at Dynamo took a long hard look at their business model and once the review was complete they came up with a new plan, as Michael Cullen reports To use an old cliché, every crisis is an opportunity. It would certainly seem that way for Dynamo, the branding agency that recently invested in reshaping […]

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Jason Bateman in Ozark on Netflix

Much revered Netflix far from flawless

Chris Cashen writes that while he is a fan of Netflix it may be time to stop apportioning superstar status to the streaming giant Even those living underneath a rock or anyone who broke lockdown by heading to a faraway planet to escape the pandemic would know that The Queen’s Gambit was a phenomenal success […]

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Three Ireland Euros #makehistory4

Staying in tune key to hit ads

Paul Mallon says Irish brands should jump on the music bandwagon by hiring local talent and give their TV and radio ads more oomph We fall out over signing up international footballers like Jack Grealish and Declan Rice, we cannot agree on the essential elements of a fry-up and get really narked when they claim […]

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Debbie Byrne is in charge of the An Post Retail rebrand

An Post strives to box clever

Letters had been written off and with more rivals in parcels, An Post had to reinvent itself. Debbie Byrne explains the reboot. Talk to say a dozen or so seasoned marketers about which major Irish brands have got their act together in recent years by proving profitable and capable of generating the right vibes among […]

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Snap! Crackle! Pop! for Kellogg's Rice Krispies

Be distinct rather than different  

Aoife Murphy suggest a new year resolution for Irish marketers – try and make sure your brand stands out as unmistakeable A new year does not have to mean a radical new strategy. 2021 provides Irish marketers with a chance to make their brand distinct in the hearts and minds of consumers. Looking at a […]

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Fiona Field, deputy MD, Mediaworks

2021 – Time to reflect and reset brands

Fiona Field says brands should focus firmly on being one thing and avoid trying to provide consumers with a host of offers As we happily say goodbye to 2020 and usher in 2021 for many of us it is a chance to assess and reset. After all, we are in the business of behaviour change […]

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