Editions Archives: April 2016

Justin Cullen, Core Media

Adding science to media

Core Media has big plans for data, as Michael Cullen discovers “There are known knowns, there are things we know we know. We also know there are known unknowns; that is to say we know there are some things we do not know. But there are also unknown unknowns – the ones we know we […]

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Cera Ward, Google

Saluting women in adland

In his Stray Thoughts column, Breandán O Broin, speaks out in support of IAPI’s Doyenne award, recently won by Google’s Cera Ward Philosophy has never been a strong point among Ireland’s marketers. But one tends to get a better class of reference point at Institute of Advertising Practitioners in Ireland (IAPI) events. Colin Gordon of […]

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Rory Sutherland 2

Sutherland’s brand truths

Jane Madden considers advertising veteran Rory Sutherland’s take on brand value In the second Spotlight interview, Ogilvy’s Rory Sutherland discusses the value of brands, engagement and the little extras brands deliver to set themselves apart. If you are a marketer, brand value is unquestioned. Brand elevates products/services beyond commodity status, enabling you to command a price […]

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