Playing with dreams National Lottery director Dermot Griffin is targeting a new generation of players with a rebrand. He spoke with Michael Cullen aboutpeople's love of scratching It has been said that you are 750 times more likely to die as a result of an asteroid impact than to win the lottery. Admittedly, the man […]
Editions Archives: August 2008
Measuring Up
In true measure Colm Carey on why marketers ought to put advertising measurement in perspective Some of the hottest debates in adland are based around evaluating the success or otherwise of an ad. There is an industry built around measuring advertising effectiveness and lots of money is spent searching for the holy grail of sure […]
Great Ads
Tome to behold John Fanning casts a critical eye over the latest campaigns collection relating the power of ads The UK's IPA Effectiveness Awards competition is now almost 30 years old and has been widely praised and much imitated, including the IAPI AdFx. This year's publication of winners for 2007 is the 16th book of […]
Less Money
Some use of brakes Kathy O'Meara considers how seriously we should be taking the talk of a downturn in the economy A new phrase has entered the vernacular and the Oxford dictionary. Credit crunch is a line bandied about with what we are led to believe has such relentless authority one should assume we understood […]
