Wake up read for commuters Michael Cullen asked Metro managing director Lee Thompson to explain how the free newspaper has helped change the reading habits of Dublin commuters Like pursuers of the Scarlet Pimpernel, they seek them there. There being the Dart stations, Luas stops and Dublin Bus queues where commuters congregate early each morning […]
Editions Archives: February 2008
TIES REQUIRED
Ties Required? Blurring of boundaries on sponsorships does RTE no favours Film director and former ad agency executive Alan Parker claims you could always tell the ads from the programmes on TV because the ads were so much the better of the two. It’s not so easy nowadays, as boundaries become increasingly blurred. It’s possible […]
FLAWED STRATEGY
Spreading Democracy Roisin Keown on how George Bush's grand plan to export democracy failed the four Ps George W Bush, recent heir to the family business, had a grand expansion plan. As the 43rd US president, he would export democracy to a new territory. Iraq. His brand of democracy would have a new name, to […]
ONLINE REVAMP
New year, new face, new body As well as some updates to your hard copy of Marketing this month, we have given our online presence a facelift, as Aisling McMahon explains content management is crucial For many years Strata3 has been publishing the highlights of each issue of the Marketing at www.marketing.ie. Each month we […]
