Cera Ward, left, on selling Google and gender balance in adland Google has overtaken Apple to become the world’s most valuable brand. In a sign of the times, tech-related brands dominate the most valuable index with Amazon, Microsoft, Samsung and Facebook among other companies included in Global Finance’s rankings. Google’s value rose by 24 per cent last […]
Editions Archives: February 2017
Selfie power
Neil Douglas asks are young Irish consumers more self-obsessed than ever? In research we hear a lot of people saying it is a generational shift and that millennials are self-obsessed. It is certainly tempting to see the selfie as a modern expression of narcissism. But rather than narcissism, we believe that what we are simply […]
Finding a balance in adland
Shane O’Leary tries to broker peace by finding common ground in adland’s debate between nerds and artists. Should data really take precedence over the big idea? The battle lines have been drawn, sides are being chosen and the world is polarising. On one side, you have the ‘data is the future’ proponents. To them, data […]
