Soldiers of consumer destiny John Fanning reports from a conference in the UK staged by proponents of futurology There was a time when futurology was the preserve of novelists and artists. But since Herman Kahn's 1967 best-seller, The Year 2000, the consultant guerrilla armies have conquered this lucrative little patch and anyone keen to point […]
Editions Archives: January 2006
Surveys reflect a confusing situation
Surveys reflect a confusing situation In light of questions about readership reports, Aisling Seery gives her take on the debate As independent measurers of readership in Ireland for over a decade and pioneers of many of the segmentation techniques now regarded as 'standard', we at TGI take more than a passing interest in the debate […]
Online Revival
Web of Intrigue Hugh Oram talked to Shenda Loughnane of the award-winning Ican agency and Michael Cullen considers why online at last appears to be making a real impact For Shenda Loughnane, managing director of Ican, “Ireland's leading interactive advertising agency”, there are two words which she uses to sum up the current state of […]
Talent Spotters
Marketers for marketers Michael Cullen spoke with Aldagh McDonogh and Sandra Lawler, whose Alternatives agency has defined outsourcing in Ireland and who now plan to do likewise with marketing training It was while Aldagh McDonogh was marketing director of Coca-Cola and Sandra Lawler was international strategic planner at Irish Distillers that they discovered there was […]
