Keeping fit by audit Karen Flynn on why companies can profit from having a regular marketing check up Just as annual health checkups, help spot health problems before they become too serious, a marketing audit, the equivalent of a 'physical' can help spot troubles before they turn into a customer relations or financial upset. More […]
Editions Archives: January 2007
Multiple object of desire
Multiple object of desire Colm Carey reviews a book on how Tesco tries to gain and maintain customer loyalty The mind and matter theory of modern business which leaves you feeling that big companies do not mind and that you, the customer, do not matter, lies at the heart of a new book, Scoring Points […]
Hustings await
Hustings await As Ireland prepares for a general election this summer, some leading agency executives give their views on how advertising can help – or hinder – a party's message As with any other piece of communication for a brand or service. you need a simple powerful idea, expressed in a way that engages the […]
Oranje order delivers
Oranje order delivers Conor Clarke reports on the Dutch design expo which made a visit to Dublin recently The Foreign Affairs of Dutch Design. It seems like a strange title for an exhibition, but when you realise it comprised of work done by Dutch designers for foreign clients, or in some cases multinational clients based […]
