Insight, excite. Irish International boss Ian Young spoke to Michael Cullen about where marketing ranks in business, the need for a pitch protocol and, of course, new efforts in putting the word out there about delivering on consumer understanding and enthusiasm
Editions Archives: January 2011
Social Contacts
Luke Abbott raises some points about the relevance to marketers of the various social networks
All About Perception
Neil Douglas on why marketers should be aware that perception is reality when it comes to brands
