Michael Cullen asks Paul Farrell about being left to his own devices at Virgin Paul Farrell may have caught some people in marketing by surprise when he joined Liberty Global’s Virgin Media as vice president – commercial from Davy last July. Given his earlier job roles, at WorldCom/Verizon and 02, there is little reason to be […]
Editions Archives: January 2017
Should creative or media lead?
Bonfire copywriter Lee Richardson considers the age-old conumdrum Should the design of advertising campaigns be led by media or creative strategies? It is a question which has dogged adland for many years. There are good reasons to choose both. Why go with a media-led strategy? By giving media the lead role, the client stays within budget, even […]
Davids vs Goliaths
David Quinn speaks out for the underdog – the challenger brand In this country of ours we all love a challenger. It is something in our national DNA that goes deep. Ireland is a small country with big neighbours. So we have to box clever. In business too, we love to see the challenger […]
