Rothco won a bronze award in the crisis communications and issues management category at the Cannes Lions Festival for its Shred of Decency campaign in support of the Yes side in the marriage equality referendum. The ads showing gay and lesbian couples involved making confetti from “negative and dishonest” distributed by some people advocating a […]
Editions Archives: July 2015
Advertisers discuss TV’s future
Michael Cullen reports from an RTE advertisers’ seminar on TV With TAM reporting that advertisers spent over €217 million on television last year, it means TV accounts for nearly a third of the Republic’s €750m ad spend. The KPMG figures for TAM cover spot, sponsorship, product placement and advertiser funded programming (AFP) revenue. […]
John Fanning reviews Paul Feldwick’s new book, The Anatomy of Humbug
EXPERTLY PLANNED John Fanning on why Paul Feldwick’s The Anatomy of Humbug is a must read Just in case you may not get to the end of this review let me start by saying this book is essential reading for anyone in our business. So there! The author of The Anatomy of Humbug is Paul […]
