Michael Cullen reports on the Marketing Institute’s All Ireland Marketing Awards, where Heineken won the team gong for Orchard Thieves cider If the number of guests signing up to marketing award shows is anything to go by, the economic recession might well be behind us. A total of 886 marketers gathered in Dublin’s DoubleTree […]
Editions Archives: July 2016
Beach book ready?
John Fanning on some choice holiday reads While I have a slew of new branding books for review in Marketing.ie, I’m going to leave them until the autumn, as this is the time of year many people choose to expand their minds and let a few new ideas in to stimulate the creative juices as […]
Content to succeed
Orlagh Bailey on what’s required for engaging content Social media has grown hugely as a business channel. In efforts to embrace and engage communities, there is an extortionate amount of boring, costly and wasteful content. Spot competitions, vague polls and superfluous ‘interactive’ social questions flood newsfeeds. Social content creators realise it is time to go […]
