Some black magic John Fanning on why the author of Marketing Genius did the industry some service As soon as national marketing societies or institutes began about 50 years ago, earnest, bright, well-meaning men, and increasingly women, gave up their time to sit on committees organising lectures, conferences and social and educational events. Along with […]
Editions Archives: June 2006
All about branding
All about branding Damian Devaney found reading John Fanning's new book on branding an enriching experience. About half way through John Fanning's new book The Importance of Being Branded – An Irish Perspective, it became clear to me that I was enjoying the read because it was not selling me a silver bullet. It was […]
Prescription to consume health
Prescription to consume health Michael Cullen spoke with John Gibbons and Geraldine Meagan, co-founders of MedMedia Group First came the specialist medical magazine 15 years ago when revenue was tighter than a packed A&E and operating in the highly competitive health sector was fraught with fear. What reaction could two former journalists, with no previous […]
Pressed into battle
Pressed into battle Hugh Oram spoke with Vincent Crowley, chief executive of Independent News & Media For Vincent Crowley, seated in his top floor office of the Independent News & Media (IN&M) group premises on Talbot Street, it is quite clear who the enemy is – it is Associated Newspapers Ireland, publisher of the Irish […]
