Upwardly Mobile Michael Cullen talks mobile to Susan Branchflower, head of marketing at Hutchinson 3G Ireland. Some people might question why a leading mobile operator should need to work from a sprawling site which gives the Dublin night sky a blaze of light. They find it puzzling that a company which promotes the concept of […]
Editions Archives: June 2007
Summer Love
What makes you hot this summer? Stray Thoughts talks about the techno-sexual generation and other seasonal matters. The New York Times informed us that the latest fragrance from Calvin Klein is targeted at what the label-conscious company identifies as the ‘techno-sexual’ generation. We are not at all certain what it is those of a techno-sexual […]
Hyper Reality
Hyper reality in action Dr Margaret-Anne Lawlor takes a reality check on the Second Life phenomenon Postmodernism is a compelling but unfathomable term. Its influence has been felt in art, architecture and fashion, yet its meaning can be hard to exact. In marketing, the postmodern consumer is providing both opportunities and challenges as many of […]
PR a must?
What role has PR? Michael Kearney reviews a new book which considers the value public relations can play This fully updated second edition of Public Relations Strategy is designed to challenge readers by introducing them to the intense discussion that is currently taking place on the nature of PR and its role in developing and […]
