Safety messages David Lyle and Julie Anne Bailie explain the rationale behind the awarding-winning road safety campaigns Research shows that the road safety TV ads are one of the top three most influential factors in reducing road carnage, alongside Garda enforcement and new road traffic laws. Advertising never works on its own but is designed […]
Editions Archives: June 2008
Ads under attack
Ads under attack John Fanning questions the argument made by author Oliver James that advertising is a bad influence on society Oliver James is a British clinical psychologist, the author of a number of popular books on the subject and a TV presenter, newspaper columnist and general man about the media when any subject you […]
Brand Obama
A political phenomenon Barack Obama has emerged not just as the Democratic nominee for US president but as an icon of 21st century brand management, writes Richard Delevan Normally the truly hip denizens of adland heap scorn on political campaigns and their ham-fisted marketing tactics – and with good reason. Normally those tactics are pantomime […]
