Over 20 countries worldwide have signed up to Normal People following its screening on the BBC and Hulu in the US. The 12-part, 30-minute drama, based on Sally Rooney’s story about painful love and produced by Element Pictures, was co-directed by Lenny Abrahamson and Hettie Macdonald. It will now be seen from Latin America to […]
Editions Archives: June 2020
John Fanning on a book about trends
John Fanning reviews Influencers & Revolutionaries, a book written before the Covid-19 pandemic broke but which examines other crucial issues now transforming business, like climate change, AI and disruptive technology Around the turn of the new millennium a UK-based trend forecaster sporting the unlikely moniker of Captain Crickey was doing the rounds of market research […]
Seeking out chances to recognise B2B
When we talk about marketing, we tend to see it mostly from the perspective of business to consumer (B2C). Global grocery brand giants Procter & Gamble and Unilever come to mind. Iconic memories of Guinness TV ads such as ‘Surfer’ (above). These multinationals and their marketing teams dominate prestigious award shows, Steven Roberts writes. Acres […]
