Why is Google being boogled? Breandan O'Broin searches for reasons why the cool clean brand hero is losing its cool Many of us claim to understand brands and their associated value-sets. We recognise the need to nurture brands, protect them, invest in them – marketing agencies are great believers in investment and refresh them over […]
Editions Archives: March 2006
Playing Qatar
Playing Qatar Hugh Oram talks to Willie Fagan who has quit Chorus for a new post in the Middle East For Willie Fagan in his new job one of the main TV channels where he is now stationed in the Middle East is Al-Jazeera, quite a change from RTE or TV3. Fagan, who most recently […]
Getting On
Young listeners turned off by 2FM's veteran presenters Efforts by RTE to lure young radio listeners to 2FM by using established broadcasters appears to have failed the test with the station losing 84,000 listeners nationally last year, 65,000 of which were in the younger 15-34 year old age group, figures from the JNLR listenership survey […]
Crunch Factors
Snap, crackle and highly popular Noel Hegarty gives Michael Cullen some insights into the Kellogg's story in Ireland When it comes to having an appetite for ready to eat cereals (RTEC), Irish people down about eight kilos per head a year, which for the stat crunchers puts us at the top of the cereal consumption […]
