Stephen O’Kelly talks to Michael Cullen about the resurgence in Guinness Guinness and great ads go hand in hand. Going back to the days when enamel signs pushed the ‘Guinness is Good for You’ idea on enamel signs through to the Marketing.ie Ad of the Century with the islanders waiting patiently on the kegs’ arrival […]
Editions Archives: March 2016
Next revolution in adland
James Dunne on what changes may be looming “What keeps you awake at night?” It was a question I was asked recently by a graduate doing her thesis on the future of agencies, ideas and strategy. My answer was this: babies mostly, our dog barking at next door’s cats and this nagging realisation that Irish […]
Mental responses to ads
Joanna Gorczak on how neuroscience can inform advertising Heather Andrew’s Neuro-Insight focuses on memory and how brand communications are encoded. There are three triggers, particularly in relation to audio visual, starting with a strong narrative which is built around the brand. There is the issue of message relevance. Of course, marketers must ensure the branding evokes […]
