In an analysis of the advertising business, John Fanning writes on why the death of the agency has been greatly exaggerated It is now nearly 50 years since an ad appeared in the Sunday Times proclaiming that the advertising agency as we knew it was dead, that a new model was needed and that two […]
Editions Archives: March 2017
Measuring recall
Ruth Payne on why she finds fault with a new RTE media recall study Having recently attended RTE’s ‘The Power of Integration’ presentation, I was left feeling a little under-whelmed. The premise of the study was that running an ad on different platforms increases the likelihood of recall, cut through and buying intent. The research […]
Men at work
Colm Carey considers gender equality, reputation and shopping trends Gender equality at work and at home is a hot topic at both a macro and micro level. At the macro level, official policy is to have a fair representation of men and women at all levels in the workplace. At the micro level it comes […]
