At a specially-designed enclosure on Dublin’s South Dock, Diageo launched Ireland’s newest lager. Created by brewers at St James’s Gate, Rockshore is inspired by what Diageo Europe’s head of beer innovation Niki MacCorquodale calls “the rugged refreshing experience of the West coast of Ireland”. Think surfing afternoons ending up as sessions in a pub in […]
Editions Archives: March 2018
In a market for bots?
John Fanning reviews a new book which warns marketers about how tech is transforming consumer behaviour and expectations Actuaries must have a spring in their step these days. If data scientists are ‘the sexiest 21st century’ profession (see review of Bernard Marr’s Big Data in Marketing.ie, November 2017) then actuaries can surely claim to have […]
Radio needs a retune
Chris Cashen on why Irish radio must act if it is not to encounter the same problems as print Irish radio is arguably the most enduring and romantic aspects of our storytelling and aural culture. But just like our most primitive ancestors, radio broadcasting can make two kinds of mistakes; fear there is a tiger in […]
