Search becomes intensive Ailing McMahon reports from a major international search marketing seminar Irish internet users are increasingly turning to search engines to find information as their first point of call with this number rising by 35 per cent over the past year, industry figures indicate. An online survey of 500 users showed that 83 […]
Editions Archives: May 2008
Recalling Times past
Recalling Times past Hugh Oram casts an eye over a new book which recounts events at The Irish Times Few readers care how their newspaper is produced, as long as it turns up every morning without fail. Yet the inside story of any newspaper – its history, its intrigues, its ups and downs and its […]
Radio Advertising
RADIO ADVERTISING… ARE THINGS REALLY AS BAD AS THEY LOOK? This month, Stay Thoughts steps warily into the ‘garbage radio ads' controversy sparked by comments made by Alan Cox of Publicis Groupe Media, at the Independent Broadcasters of Ireland seminar held recently. The column begins badly. In suggesting I might add my tuppence worth on […]
Teaming with ideas
Teaming with ideas Getting to the core of the enigma that is Rothco, an agency which rejoices in keeping a low profile, is fraught with fear. But directors Paul Hughes and Patrick Hickey went on the record – well, to a point. Michael Cullen relates the collective responsibilities. Ask any two people in adland what […]
