Out with new, in with old Yesterday is the new tomorrow as 2007 promises to be so very 1993, Breandan O'Broin writes about the current bout of nostalgia. As brands of yore turn into profitable comeback kids and newcomers struggle to find a foothold on shelves, an intriguing question poses itself for career conscious marketers. […]
Editions Archives: November 2006
Celebrities fraught with fear
Celebrities fraught with fear Dr Margaret-Anne Lawlor asks if celebrity endorsers add value, or just interest Celebrities have always been hugely noteworthy in marketing. Think of the likes of Jamie Oliver and Sainsburys, Thierry Henry and Reebok, P
Finer tuned radio
Finer tuned radio Scott Williams on how radio has changed and why stations must have good content and marketing Public service broadcasting in private hands is what the then communications minister Ray Burke promised when he introduced the Radio & Television Act 1988 which ended Ireland's pirate era and heralded the arrival of independent commercial […]
Core Values
Core values Strategies for Magners Irish Cider earns Maurice Breen and his C&C team top industry award Maurice Breen, marketing director, Bulmers Limited, has been awarded the Marketer of the Year primarily for the strategy devised to launch Magners Irish Cider in the UK market. The Marketer of the Year award is organised by Marketing […]
