Faced with the challenge of getting price conscious families to pay a premium for a perceived commodity during the worst recession in Ireland for years and for justifying a market leader position, changing value perceptions and improving sales has won Vhi head of marketing Adam Bacon, left, the Marketer of the Year award for 2016. […]
Editions Archives: November 2016
Worries for big brewing
Stray Thoughts columnist Breandán O Broin on why Ireland’s major brewers might be a wee bit worried about the growing popularity of craft beers Big brewing is in ferment. Big brewers are worried that ‘big’ is now considered to be bad. Fair or unfair, that’s just the way it is. No one seems to like […]
