Dael Wood outlines the fourth edition of the Sound Effects study Since 2019, Onic and Dentsu have undertaken research every second year exploring the changes in audio. Media and communications continue to change and over the years we have studied the impact of digital media on audio, the changing shape of audio, and […]
Editions Archives: November 2025
Adland versus reality of Irish life
TAM Ireland, the body that measures TV audiences in tandem with Nielsen Ireland, has released the latest instalment in its adland survey series. The results shine a light on a familiar question: do people working in advertising, also known as adland, see the world differently from the general public, and does that shape how they […]
