Editions Archives: October 2016


Mark Nolan on unlocking growth

New research into successful brand DNA, Ignite Research’s Mark Nolan writes For marketing to be effective, it must grow brands. Marketers work hard to develop plans to unlock growth and push hard to activate them effectively, but we cannot be sure we are planning and activating effectively unless we first define growth. For marketing to […]

Share with friends:
Read more
10 October 2012
The iconic Christ the Redeemer statue overlooking the city of Rio de Janeiro in Brazil will ‘go green’ for the first time ever, to mark St Patrick’s Day in 2013. The announcement was made today by President Michael D Higgins, the Archbishop of Rio de Janeiro Orani João Tempesta and Tourism Ireland CEO Niall Gibbons, during the President’s official visit to South America, during which he is promoting ‘The Gathering Ireland 2013’. For the past three years, Tourism Ireland has arranged for major landmarks and iconic sites around the world to ‘go green’ on St Patrick’s Day – including the London Eye, Burj Al Arab in Dubai, Table Mountain in South Africa and Niagara Falls in the US – kicking off the organisation’s annual promotional drive around the world.
PIC SHOWS: A ‘greened’ Christ the Redeemer statue, as it will appear on 17 March 2013, as part of Tourism Ireland’s global greening on St Patrick’s Day.
Pic - Tourism Ireland (no repro fee)
Further press info - Sinéad Grace, Tourism Ireland 087 685 9027

Buoyed by Brazil

Stephen Wynne-Jones reports from Rio on Olympics-style marketing The Rio provided a unique platform for top brands to tie in with the world’s greatest sports show. But while some brands reached the podium, others were left in the starting blocks. Brazil, we were told, would not be ready on time, the threat of Zika would […]

Share with friends:
Read more
NO REPRO FEE. 11/6/2015
Roz Purcell pictured at the National Dairy Council's 'Skillery – Inspired by Irish Dairy' at Taste of Dublin .
The National Dairy Council is new to Taste of Dublin this year, bringing Irish dairy inspiration to the popular 'Skillery' at the food festival in Iveagh Gardens (11th-14thJune, 2015).
At Skillery during Taste of Dublin, leading chefs and personalities are showcasing the delicious taste, enjoyment and versatility of cooking with Irish milk, cheese, yogurt, cream and butter.   
"The flavour of Irish dairy produce has been a favourite of chefs and families for generations.  Irish dairy has a big reputation for taste and quality based on the high standards of our pasture based dairy farming," says Zoë Kavanagh, Chief Executive of the National Dairy Council.  "However the 'milk, yogurt and cheese' food group also forms an important part of a balanced diet, providing families with an affordable and convenient everyday source of natural nutrients. Milk provides us with a source of protein, phosphorus, potassium, iodine, vitamin B2 and vitamin B12 in addition to calcium," said Ms. Kavanagh.  
Model Rozanna (Roz) Purcell shared her tips for Granola with Greek Yogurt in her 'Natural Born Feeder' presentation at the Skillery (Thursday 11th) and returns again on Friday 12th June @15.30 & 18.30.
Friday's line up at the Skillery also includes multi medal winning sprint hurdler Derval O'Rourke, Niall Hill from Butler's Pantry, Ross Lewis from Chapter One, Roisin Hogan and Samantha Farrell with many more taking part over the weekend.
©5Patrick Bolger

What to make of millennials?

Larry Ryan (right) on Ireland’s millennials versus young adults overseas As researchers we are slightly uneasy at making generalisations about broad swathes of the population. Yet we live in an era with much classification of consumer groups. Millennials is one such group, namely consumers up to the age of 34. Major milestones or events for any […]

Share with friends:
Read more

Privacy Policy | Cookies Policy