Is paper dead wood? Neil O'Gorman on why PR people need to wake up to the way new media is radically changing communications News alert! Message in your inbox! The times they are a changin' – aren't they always? – and this time it is big, it's moving at speed and in a profound way. […]
Editions Archives: September 2006
Extra Broadcasts
Stations in train Hugh Oram on the near frenetic activity on the broadcast licencing front If you think Ireland already has a lot of local radio stations once the plans of the Broadcasting Commission of Ireland (BCI) come to pass, we will soon have others. Radio is set to become more competitive, giving both audiences […]
Pet Hates
Most annoying business Kieran Killeen examines some home truths about client-agency relationships What happens if you leave the lid off the toothpaste in your corporate world? To find out, Gordon Steele, ex-head of marketing at Royal Mail, addressed over 50 agencies at the bi-annual meeting of the Marketing Agencies Association Worldwide (MAA). Steele explored some […]
Creative Licence
Bad taste or a business-like stunt? Colm Carey considers whether or not we should allow shock tactics to have a role in advertising Advertising, like music and wine falls into two categories, good and bad. Everything else is academic. So the world is a simple place. But it all goes wrong because good and bad […]
