Lean and keen RTE host Ryan Tubridy talks to Michael Cullen about where he's at, his views on media and current issues and why he’s happy that his shows are taking off in a big way Your typical working day? From the alarm clock on, it’s 6.45am call to arms. I’m at my desk at […]
Editions Archives: September 2007
WELCOMING HAND
Destination branding Gary Joyce offers a strategic lever for Ireland's tourism growth Destination branding has become the flavour of the season and nowadays every country, region and even city and county feels naked without its own destination brand. Like all such flavours it is in danger of promising more than it can deliver. A brand […]
FUTURE FOR FOOD?
Future for food? Current challenges facing food marketers like wrestling with a boa constrictor. An interesting exercise to determine the challenges facing Irish food and drink companies from the “gate to the plate” was undertaken by the Marketing Society. Researchers Cathy Winston, David Fanning and David Cullen interviewed 15 marketing directors, eight senior communicators and […]
