Stand and deliver Tony Philpott explains his anti-credo for the boasts put forward by famous drinks brands I don't believe Guinness is alive inside. I don't believe there is a Coke side of life. I don't believe Jameson is seriously playful. What I do believe is that it took months of work, planning and eviscerating […]
Editions Archives: September 2008
Sporting Chance
Game for action Kathy O'Meara on why the starter gun must fire on a proper funding plan for Irish sports At the Beijing Olympic the dearth of sponsor billboards in the Birds Nest stadium was palpable. After the disaster of Atlanta '96, when billboards virtually destroyed the city, the Olympic image and ideals reasserted themselves […]
Of Ethnic Interest
Out of Africa Hugh Oram outlines the origins of Xclusive, Ireland's only African lifestyle magazine Publishing for the ethnic market in Ireland can be challenging and difficult at the best of times. But few would have a better idea of how to cope than Peter Anny-Nzekwue, publisher and editor-in-chief of Xclusive magazine, produced in Mulhuddart. […]
Much in Mind
Where's value in best laid plans? Agency executives explain to Michael Cullen the whys and wherefores of planning For years, strategic planning in Ireland was a discipline applied to ‘special' or large-scale clients and to ‘special' or large scale projects, including new business pitches. Diane Tangney, head of strategic planning, Cawley Nea\TBWA says planning is […]
