John Fanning on why marketing strategies basically remain the same If you were going to start a magazine in Ireland you could hardly have picked a better year than 1990. As Marketing first saw the light of day, the nation was still basking in the aftermath of Italia ’90 and the collective madness of a […]
Editions Archives: September 2015
PR but not as we knew it
Jim Walsh on the four changes that shaped PR over the past 25 years The first issue of Marketing magazine in September 1990 featured a round-up of PR agencies. Comparing the number of agencies in business today with those of 25 years ago shows a huge change in the companies operating in the sector. Leaving aside […]
Hottest Irish ads down the years
Michael Cullen casts a glance over a quarter century of great Irish ads In a poll of Marketing readers in 1999, Guinness ‘Island’ was voted Ireland’s Ad of the Century. Created by Arks in 1977, the ad showed a pub scene in the west of Ireland as locals waited delivery of kegs being ferried over […]
