Michael Cullen asks Jonny and Paddy Davis to explain what Imagine offers Some people call it event marketing. Others might label it live, on-ground or participation marketing. Essentially, experiential marketing is about creating a closer bond between the consumer and the brand by immersing them in a fun and memorable experience. It has nothing whatsoever […]
Editions Archives: September 2016
Up, up and away
Colm Carey on a Marketing Society talk about branding in a connected world Back in the day when Ireland had only one airline it would have been hard to imagine an Aer Lingus executive talk about a battle in which the carrier was David to the other side’s Goliath. But so it came to pass […]
Cannes opener
Jamie Macken on why his first creative festival outing was so impressive Core Media sent ten people to attend this year’s Cannes Lions annual creative festival. Why? To ensure we continue to learn and improve. Safe to say, it was mission accomplished. If you have never been to the Cannes Lions creative festival, you need […]
