Emotional understanding Rowan Manahan explains Seth Godin's rationale for accusing marketers of leading us astray Memories are recalled of sitting in the Tivoli Theatre watching the incomparable Bill Hicks doing stand-up. He shouted out to the audience: “By the way, if anyone here is in marketing or advertising… kill yourself! There's no joke here, you […]
Editions Archives: April 2007
Challenging folk
Challenging folk Those behind Bloom care more about creating ads that work than being the big kahuna in adland. Interview: Michael Cullen Size was not the issue when David Quinn and Damian Penco got together to set up an agency in 2000, no more than it is the reason for them to get out of […]
About creativity, not censorship
About creativity, not censorship It was Bill Bernbach who said “creativity isn't an indulgence, it's a business tool”. But, asks Breandan O Broin, how many advertisers would still agree? The legendary Bill Bernbach claimed that promoting a brand through creative advertising wasn't an optional luxury; it was a prerequisite of building a successful business. Bernbach […]
Balanced focus on brands
Balanced focus on brands John Fanning on a new book focusing on the manufacturer versus retailer brand conflict Predictions of the 'deaths of brands' have been made with monotonous regularity for at least three decades. They are not exaggerated. In most European markets retailer brand shares have tripled since the 1970's. 'Big retailers can bully […]
