Bauer Media’s Newstalk has agreed a deal for an undisclosed sum with Kia Ireland to sponsor the station’s evening drivetime show The Hard Shoulder, hosted by Shane Coleman and Ciara Kelly. The 12-month deal was brokered by Media Central and Havas Media and includes weekly show promos, in-show stings and digital display ads across the year.
The Hard Shoulder airs weekdays from 4pm to 7pm with a JNLR audience of 153,000.
