David Hayes, left, on why MEC’s Wavemaker gives media a new surge If there is one thing David Hayes is certain about in Irish media is that the old, reliable spot ad is dead and gone – or, at best, in a coma. Media agencies need to completely rethink how they operate and what it […]
Editions Archives: April 2017
Display ads could implode
Shane O’Leary on why the display ads bubble might be about to burst It was all supposed to be so different. Digital display advertising was supposed to be the big change for marketing. It would allow marketeers target effectively, measure concisely and ensure that the old adage of ‘half of my budget is wasted, I […]
Integrated take on RTE ads
Luke Reaper (pictured left) responds to a critique on a recent recall study for RTÉ At B&A, we do not normally comment on articles, but feel compelled to do so concerning Ruth Payne’s evaluation of our RTÉ research study in the March issue. In November last year, B&A conducted a piece of primary research for RTÉ […]
