Michael Cullen asks Hume Brophy founders to explain their agency’s role Hume Brophy may not be as widely known as some long-established PR agencies in Ireland but when it comes to offering advice on public affairs, crisis management and regulatory issues on foreign direct investment (FDI), no other local agency comes next or near it […]
Editions Archives: April 2018
Getting real about Facebook
Shane O’Leary gives his take on the Cambridge Analytica-Facebook scandal There’s a famous quote by Mark Twain about how companies go bankrupt in two ways – “gradually at first, but then all at once”. Recently, thoughts have come to mind about how it also applies to how major stories evolve in our age of fast […]
AIG scores on sports fronts
John Gillick on the rationale behind the insurer’s sports sponsorships and explains how they have impacted from both a branding and social perspective Just recently I watched Dublin captain Stephen Cluxton lift the Allianz National League trophy for the fifth time in the last six years. In other codes, the Dublin ladies’ footballers were sitting joint […]
