Editions Archives: April 2023

Sharon Murphy, Wilson Hartnell

PR agency Wilson Hartnell at 50

Wilson Hartnell has been at the forefront of PR in Ireland for half a century. Michael Cullen examines its past, present and future hopes Inquisitive. Inventive. Intelligent. Sharon Murphy believes they are the three attributes that go right to the core of Wilson Hartnell’s DNA, and the approach to creative communications of Ireland’s longest-running PR agency, […]

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Jeremy Bullmore - credit Keith McMillan

Fanning pays tribute to Jeremy Bullmore

John Fanning remembers the remarkable English copywriter, media commentator and Jeremy Bullmore who died recently Jeremy Bullmore died in January. I suspect not many Marketing.ie readers noticed his passing, which is a shame as he was widely regarded as ‘advertising’s greatest philosopher’. Bullmore was 93 when he died and had just retired after a long […]

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Fiona Field, deputy MD, Mediaworks

Is ChatGPT a friend or foe?

Fiona Field tested out the artificial intelligence chatbot to see how effective it was with a brief and to see if it lives up to all the hype Probably the most interesting development since the dawn of Google was the launch of ChatGPT last November. The roll out was soon followed by a host of […]

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