Irish Distillers Pernod-Ricard’s head of brands for the Irish market Oskar Persson has joined the board of the Advertising Standards Authority (ASA), the independent advertising self-regulatory body responsible for promoting, regulating and enforcing the highest standards possible of marketing communications in Ireland.
The board’s job is to oversee the ASA’s business activities and performance, and to help draw up and implement the authority’s code of standards for advertising and marketing communications in Ireland. At Irish Distillers, Persson is responsible for providing strategies to support the growth of its drinks portfolio, including Jameson, Redbreast and Absolut.
Prior to joining Irish Distillers Pernod-Ricard in 2020, he spent a decade with Danone across global consumer brands. He holds an MSc in marketing practice from UCD Michael Smurfit Graduate School of Business and has a bachelor of commerce degree from UCD.
Other members of the ASA board:
- Miriam Hughes, chair
- Gary Joyce, managing partner, Genesis
- Siobhán Masterson, chief executive, Institute of Advertising Practitioners in Ireland (IAPI)
- Claire Butterly, chief operating officer, Omnicon Media Group
- Stephen Jackson, head of customer and marketing, PTSB
- Elizabeth Sheehan, consultant in marketing and sustainability strategy
- Kyla O’Kelly, director, Javelin Group
- Suzanne McElligott, chief executive, IAB Ireland
- Clare Mulcahy, head of consumer affairs, Irish Aviation Authority
- Ann Marie Lenihan, CEO, Newsbrands Ireland
- Michael O’Keeffe, former CEO, Broadcasting Association of Ireland (BAI)
