Michael Cullen asks Livewire’s partners to outline their business plans Anyone doing an online search for ‘Livewire’ will find what Google calls up is “an energetic and unpredictable person”. The people behind Core Media’s new sponsorship unit are no doubt happy with the “energetic” part of the definition. “Unpredictable” is more fraught as it conjures […]
Editions Archives: February 2015
Research: Data aside, better get personal
In his Research File, Colm Carey writes on why big data shows scant regard for people Darren Harris is a double Paralympic athlete. He has a degree in mathematics and has studied psychology. In a talk on BBC Radio 4’s Forethought, Harris compares people and prime numbers. Both are unique and indivisible. Prime numbers are abstract, people […]
Planning: Why brands need closer ties
Kathy Troy, senior planner at MCCP, on why brands must build strengths and get closer to today’s consumers Having weathered tough economic times in recent years, Irish consumers now want practical but positive brand experiences to carry them into the future. In predicting trends set to impact on Irish business in 2015, Kathy Troy, […]
